“The customer must always be at the center of all decisions”, EDP

At MarketingDirecto.com we wanted to interview Javier Martínez, Director of Sustainable Mobility at EDP Spain, to explain what this electric mobility service is about and what it will mean for users who hire it.

They define it as ‘the only electric mobility plan that goes with the user’, that’s right the solution presented by the energy company EDP in Spain. Baptized as ‘MiVe’, it is a flexible service where the user can configure their electric mobility solution depending on what they need (charging at home, charging away from home and other additional services).

At MarketingDirecto.com we wanted to interview Javier Martínez, Director of Sustainable Mobility at EDP Spain, to explain what it is about this electric mobility service and what it will mean for the users who hire it.

What is ‘MiVe’?

MiVe is the first comprehensive electric mobility service in Spain, which seeks to promote savings and sustainability among electric vehicle drivers for charging at home, away from home and assistance services. This new EDP solution makes it easier for the consumer to contract services related to electric mobility, unifying everything necessary for this in a single fee.

Why a comprehensive electric mobility service?

Consumers are increasingly demanding, we want to be informed and we demand better services. At EDP, where we like to define ourselves as the energy of people, we believe that the customer must always be at the center of all decisions. For this reason, we think that our offer should be able to facilitate the client saving in time and searching for the necessary services with a single contract and monthly fee, if they wish.

Our sustainable mobility strategy involves continue to increase the number of charging points in public access areas, to facilitate and guarantee the backup recharges that drivers need when traveling, as well as to offer comprehensive solutions to individuals and companies that want to take the step towards electric mobility.

How can customers enjoy this new service? Who is it for?

This service is aimed at owners of electric vehicles, who currently enjoy sustainable mobility, Respectful with the environment. All those looking for a complete or flexible service, that adapts to your specific needs, including everything in a single subscription and monthly fee or configuring it according to your interest, paying only for what you need.

Hiring MiVe from EDP is really simple, since it can be configured in a personalized way according to the services that the client really needs, from the installation and maintenance of charging points, charging outside the home and, thanks to the agreement with AXA Partners, roadside assistance or transfer of the electric vehicle can also be included in those cases that you need it.

Javier Martínez loading his vehicle at a domestic point

At EDP right now we have 300 charging points installed throughout the national territory in areas of public access. To manage them we have an innovative platform, EDP Move On, which allows us to know the distance to the point and its availability, among other functionalities.

In addition to the services intended for individuals and public charge In our chargers, at EDP we have an offer for companies and all types of public institutions that allows them to install a charging point and make it available on the MOVE ON platform (which in turn is interoperable connected to other APPs in the market).

What is its price?

The price of MiVe varies depending on the needs of each client. Everyone can choose the options that interest them the most, hiring the services they really need. Can select the charging point installation at home, have kWh available for charging away from home and the services of AXA Partners. As all services are unified in a single rate, we always promote customer savings.

Since when will it be available?

EDP’s Mive service has been available in the Spanish market since December of this past year through the.

Is it an alliance with AXA Partners? Why this union or collaboration between companies?

The agreement with AXA Partners has allowed us to be the first comprehensive electric mobility service in Spain. Thanks to this agreement we can offer users a replacement vehicle in those moments in which the electric vehicle is not the most suitable, provide road service if they ever need it and even take the electric vehicle to vacation spots. For example, in the case of vacations, the MiVe service allows us to send the vehicle to the beach by crane and not worry about recharging on the way.

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Source: Marketing Directo by www.marketingdirecto.com.

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