The current period is a golden opportunity for those engaged in the rural tourism industry

Sylvie Oren: “The dream of accommodation units has come true”

“Haim, my husband, and I set up the farm in Moshav Netiv HaGdud in the Jordan Valley in 1981, and we grow grapes, figs, dates and more. Eight years ago, with the help of the Ministry of Tourism and Agriculture, we opened a close visitor center because we felt there was a desire and demand from groups to meet farmers. And be impressed by what they grow and produce. “

“I do the training for them in the moshav, in the orchards and in the vineyards. At the visitors’ center we concentrate on the argan oil production process, including an explanation of the good qualities of this oil. We have three workers in the tourism part, and other workers in the other industries – all from the area. With us, even though some of them no longer live in the moshav. “

“When the corona arrived – the visitor center went silent, and exports abroad also stopped. Luckily, the ‘God of Farmers’ came to our aid, asked people who volunteered to help market the goods through sales groups across the country. At that time, the bank offered to realize my old dream – to set up accommodation units. “The field of rural tourism has developed in the Jordan Valley, and it has become clear that people need to travel in the area for more than one day, because they have closed them abroad. So about two months ago we finished building five accommodation units, and the market gets to know us and what we have to offer.”

“Recently we started working with a company doing research on the properties of milk (latex) produced by methane, which doctors in the UK have found to be effective against bowel cancer. At the same time, we have reduced agricultural land to focus on group hosting, argan oil and event center rental. “That a person should take his destiny into his own hands – and not enter into black bile because of what is around him. For me, for example, a window and a time frame have been created to fulfill the dream of accommodation units, which is an opportunity I could only dream of at any other time.”

The author is the co-owner and director of “Oren Farm – Agricultural Tourism and Visitor Center”.
Moshav Netiv HaGdud, Jordan Valley. Tel: 073-7585786,

Yoram Abergel Caravan Haemek (Photo: Private)

Yoram Abergel: “Renting Caravans for Insulated Commitments”

“I started the caravan rental company with my wife Galit in 2014, after I finished my service in the police. Today it is a family business, and the children also work with us. We started with two trailer caravans, and today we have 24-30. We work all over the country, but mainly at Gofra Beach. And on the beaches and parking lots around the Sea of ​​Galilee, such as the Jordan Park and the Golan Heights. Customers just have to come and enjoy, because we take care of everything in advance – transporting the caravans, water and electricity connections, shade net, tables, chairs, sheets and pillows etc. We also rent caravans for artists and friends Staff at various festivals around nature. “

“We received the big slap in the face in the first closure, with a wave of cancellations on the Passover holiday last year. On the other hand, when the relief began, it became clear that we have a clear advantage in the field, because each caravan is a family capsule. Everyone sleeps together. “In addition, we received a lot of orders for caravans from farmers and farm owners whose workers needed insulation but had to keep working, because in a place like a barn, for example, it is impossible to stop work. I took from them only cost prices, because this is an extraordinary time.”

“Throughout the entire period, we did not take any workers to the IDF and willingly absorbed the costs. It was not easy, because at the beginning of the crisis we went down to zero income, when there were still expenses of insurance and loans and maintenance of the parking lot and caravans. I also made sure all the time not to take money from those who canceled an order. I always said that the livelihood is from above, and that these things eventually balance out – and that’s really what happened. Almost all the idlers came back to us, most of them more than once, and even sent their friends. In my opinion, this is partly because we did not weigh in on the cancellations. “

The writer is the co-owner and director of “The Caravan of the Valley.” Zalman Shazar 72, Beit She’an, and Gofra Beach on the Sea of ​​Galilee.
Tel: 052-8917610.

Shlomi Lahana (Photo: PR)Shlomi Lahana (Photo: PR)

Shlomi Lahana: “Accommodation and attractions in a combined package”

“The entry into the Corona routine under not simple restrictions of vacation abroad has raised the demand for vacations in the country to a very high level. It is important for those involved in the rural tourism industry to internalize that this is a golden opportunity to expose themselves to new audiences. “The striving of every business for loyal and returning customers is all the more important these days, so it is important that the B&B owners do not look at it in the short term, but do things that will make customers want to visit again and again.”

“I would recommend that Oren Farm update its visitor center website on the newly opened B & Bs and vice versa. The customer wants to see a combined package of accommodation and attractions. The image film is excellent, and the reviews on Google are up-to-date and good. The well-being theme is booming, and their activity is on trend. “Growing consumers for healthy food. The caravan rental business also sits on an existing need of families who want to relax alone and in a different and unusual setting in the landscape. I would recommend him to improve the visuals on the site, integrate more photos and even open an Instagram channel.”

The author is a strategic marketing consultant and lecturer at the College of Management and the Center for Financial Growth

Karin Schwartz (Photo: Private)Karin Schwartz (Photo: Private)

Karin Schwartz: “Leverage the demand for domestic tourism”

“The tourism industry is one of the most severely and significantly affected industries following the Corona crisis. However, in light of the fear of flights abroad and restrictions on returning from abroad, a situation has arisen where foreign tourism has been significantly reduced and domestic demand is high. Reach audiences who without the crisis would probably choose to fly abroad, and provide them with an attractive and comprehensive experience. This is out of a desire that this will lead to acquaintance with new places in the country, which without the Corona would not have come to rest in them. “

“The Corona crisis forced business owners to recalculate a route and understand that they had to adapt to the changing reality. In the field of tourism, for example, B & Bs allowed accommodationers to stay with them, thus generating income for themselves during this period. Many business owners recognized an opportunity in the new situation. The business. This is in addition to proper financial management, strict cash flow management and close banking support, which has led to businesses even emerging strengthened from the crisis. “

The author is the director of the business department at the Beit She’an branch of Bank Hapoalim

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