In a panel addressing the cyber challenges at the Jerusalem Post’s annual conference, Check Point CEO Gil Schweid addressed the past year and a half and the world’s dealing with the corona crisis. “The corona virus has made cyber threats more significant and more dangerous,” he said. Breaking into our lives, we managed our lives in a 50/50 division between the physical world and the cyber world. During the epidemic, the percentages turned significantly, to 90/10. Now, it’s about 80/20. To attack the infrastructure.
“I was talking about fifth-generation terrorist attacks,” Schweid said. “I’ve been talking about it for the last three or four years. But since the beginning of 2021 it has become something that is no longer uncommon, attackers have become more sophisticated,” he added, adding that our vulnerability has become much larger.
“Think of a bank,” he noted. “In the past people had to work there. Now they can work from home. Think of people in a factory, it was a closed network, and now the outside world can attack it while people maintain it from home, and suppliers maintain it from home. The challenge we have to solve right now is much bigger than it was two years ago. “And even two years ago, the challenge was not simple.” Schweid notes that the threats are becoming personal. “Threats to our national security or to our water supply or energy supply are in many cases very similar to threats to our privacy,” he said.
Shirona Pertham, VP of Organizational Development and Strategy at Kape Technologies (controlled by businessman Teddy Sagi), expressed similar concerns. Her company focuses on helping people maintain their personal information. Gathering the names of all the conference attendees and the websites they visited in the last day. After hearing surprised voices in the hall, she explained: “True, I do not really have this information,” she said, Sitting here. That’s why we have more than 6 million paid customers worldwide, mostly in the US and Europe, who help them manage their privacy, their digital identity, what they share online and what not and how to create digital security. “
Pertham added that the attackers or privacy violators on the net are mainly looking for personal information such as first and last name, background, bank account details, but also where you were yesterday and what your interests are. “This information is used by companies, as well as more dubious entities, to target you,” she added. According to her, a person’s computer is attacked every 39 seconds. Furthermore, while people surf around 50 sites a day, an average of 1,000 other sites they did not know existed also contain all of their information.
“This is a problem on several levels. First, the most obvious thing is of course identity theft. And the ability to take yours and pretend to be who you are and take money on your behalf and the like. It actually becomes more and more real because our identity is online,” she said. “The second problem is the fact that they can know things about you that you don’t want them to know.” She mentioned a situation that happened several years ago when Target started posting things to a baby girl to a 16-year-old girl who realized she was pregnant but her parents still did not know. “We do not know what other companies are doing with this data, but they are capable of influencing our decisions, and that is what we call micro-pushing. Once you know things about people, you can push them into behavior,” she explained.
The third aspect, which according to Perth may be “the scariest”, is that with enough data companies can predict what people are feeling and what actions they will take in these situations. “They know that when you’re sad, in addition to eating ice cream, you also buy more, so maybe I’ll make you sad?” She said. “There are other behaviors that I think are becoming very dangerous. Kape Technologies will help people manage that, and we are now developing more and more ways to decide who will know and what they will know about you,” she concluded.
It must be said that the Israeli cyber industry was developed and important even before the corona crisis, but the cobid made it grow even more. Representatives of companies like Armis Security, which also took part in the cyber panel at the conference, said it now protects more than a billion digital devices worldwide.
Robbie Aronashvili, CEO of CYE, which works to meet the company’s wide range of cyber security needs, said: “It’s amazing to see how the ecosystem has evolved into a multi-billion dollar ecosystem.”
“Israel is turning from a start-up nation into a nation on a special scale when it comes to the cyber field,” said Yevgeny Dibrov, co-founder and CEO of Armis. The company’s customers and build a real business platform, not just software or product. It’s definitely exciting what we’re seeing right now. “
Source: Maariv.co.il – כלכלה בארץ by www.maariv.co.il.
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