The concept of a “service” pharmacy is growing

The concept of the “service pharmacy” is growing, joining the so-called “wellness pharmacy”. It is a phenomenon that concerns both the perception of the owners themselves and the real segmentation of the different types of pharmacy, which a Doxa Pharma survey of 2021 photographs above all as the place for consultancy and relationships (26%, + 3% compared to to 2020) and the proactive management capacity of numerous product categories (24%, + 3% compared to 2020).

Among the services to which pharmacists are most oriented are the activities of diagnosis, control and therapeutic support, as well as those of professional training. These data were presented during Cosmofarma 2021, as part of the round table “The role of the pharmacy in the new health of the territory” in which the data of the Pharmacy Barometer 2021, the research conducted by Doxa Pharma on 400 pharmacies, were presented.

The event was also attended by Alessandro Colombo, vice president of Integratori Italia, representing a sector that, in the pharmacist’s counter, is linked to the concepts of health, well-being and prevention. Concepts that integrate with the “relationship pharmacy” model, in which a consultative relationship with the client is developed.

According to recent data from New Line – Market Research, the turnover of the pharmacy supplements sector increased by 4.5% from January to June 2021 compared to the same period of 2020. The segments that are contributing most to the growth of the pharmacy channel are supplements related to the pandemic period, such as those related to the improvement of immune functions, vitamins and adjuvants of mental well-being.

“Supplements represent an important category for the pharmacy turnover – declared Alessandro Colombo – and even excellent for helping the pharmacist to fully develop his professionalism as a health consultant towards the consumer, an advantage that this sales channel has compared to to others where there is no operator presence ».

Source: RSS Salute by

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