Impresa appointed Bruno Mateus Padinha as chief digital officer. The position, which did not exist in the group until now, was created to bring together the areas of revenue and digital products, as well as those of information technologies, distribution, data and research.
João Paulo Luz, director of digital business and publishing at Impresa, will continue with the same position, now reporting to the new chief digital officer, as well as José Galvão and Rita Sobral, responsible for the areas of information technology and digital development and research , respectively.
Bruno Mateus Padinha takes office from the 2nd of May, also integrating the Executive Committees of the companies SIC and Impresa Publishing, owned by Impresa, together with Francisco Pedro Balsemão, CEO of the group, Nuno Conde, chief legal officer, and Paulo Reis, chief financial officer.
Master in Information Technology and Management from ISCTE-IUL and with an academic training also in the Harvard Leadership Program, Bruno Mateus Padinha has been, since 2016, a partner and member of the Board of Directors of EY, responsible for Management and Technological Consulting services in Portugal, Angola and Mozambique. He joined Ernst & Young in 2013 as CEO. Previously, he was founding partner at Critical Management Consulting and director of Arthur D. Little between 2008 and 2011. He was also a guest lecturer at Universidade Católica Portuguesa. He held various positions between 1996 and 2004 at Deloitte Consulting.
The creation of the position of chief digital officer comes at a time when Impresa aims to triple the weight of digital revenues in the group’s business by 2025, as Francisco Pedro Balsemão stated in an opinion article published in February in M&P.
”To this end, Impresa will continue its commitment to Opto, with more content and a better user experience, increasing subscription billing and strengthening the advertising model with the launch of FAST channels (free ad-supported streaming services, or linear digital channels)”, explained the CEO of the group that owns SIC and Expresso in that article, where he also anticipated that “the value proposition of SIC Notícias will be reinforced, with greater centrality and diversification in digital”.
“The group will soon launch the Expresso community, offering more benefits to its digital subscribers, such as interaction with journalists, comments on content and personalized newsletters”, added Francisco Pedro Balsemão, also saying that, within the scope of this strategy, “the audio will function even more as a complement to the multiplatform value proposition, with new podcasts and reinforcing its monetization through new commercial approaches”.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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