the CM launches this contest which turns out badly, big bad buzz for the platform

Sometimes the best idea in the world can turn in the worst idea ever if all the parameters have not been taken into account. And that’s what just happened to Amazon, which is at the heart a big bad buzz in France right now.

A contest that goes wrong

It all starts with a small contest launched by the CM of the Prime Video Twitter account France, which wanted to challenge subscribers. The goal of the competition: to insert a small impactful sentence in the commentary so that it becomes the bio of the Twitter account. And to win, the sentence had to be the “best” (which generally implies, in this kind of competition, whether it is the most liked phrase).

Imagine our bio for the first week of 2022.

The best one will also have its tag inserted (we’re like that, little publicity stunt and it’s all a gift). At your fingertips. To write on your keyboard.

December 28, 2021

If the contest started off rather innocently (with phrases like “If you are fed up to hear TOU DOUM “, which refers to the famous sound that we hear when launching the Netflix platform), Internet users, and in particular Teddy D Beer or mathys_evin, undertook to write under the post the sentence “We promise we will pay our taxes in France”. And quickly, their comments became the most liked on the post. Teddy D Beer’s commentary, which has since been deleted, has reportedly climbed to 9,500 likes.

Amazon called its community to do a comment contest to find its new insta bio.

The 1st: “we promise we will pay our taxes in France”.

Amazon removes the com and pins 2 broken comments so that they go up to top comm. Since a tax comm tsunami. pic.twitter.com/xIKODxnrFp

January 3, 2022

However, as you may have read via the tweet above, Amazon Prime Video has attempted to get out of the business by deleting the comments on taxes payable in France which had received the most likes. The CM of the group also pinned the comments considered the funniest (and of course which did not include an invitation to pay taxes to the French State) so that they are the most visible to other Internet users. But that was not really enough.

Angry Internet users

The affair quickly took off on social networks, and dozens of Internet users have therefore also decided to comment “We promise we will pay our taxes in France” under the post of Prime Video. The comments are thus always visible under the post.

Amazon pays your taxes !!! pic.twitter.com/9P00KuTnRx

January 4, 2022

good evening someone has news from Amazon CM @PrimeVideoFR ? The organic and the taxes have been returned?

January 3, 2022

A good lesson for all CMs : a small competition can quickly turn into a very big mess, if you haven’t anticipated things enough. And so Amazon got caught up in its own game. And if you want to know how sci-fi books sell with shameful lies on Amazon, you can consult our previous article on this subject.


Source: Hitek : actualité geek et tests high tech by hitek.fr.

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