The cloud between the Privacy Shield ruling and Gaia-X.


The subject of “cloud & IT infrastructure” also plays a decisive role in e-commerce. The area of ​​data protection is particularly tricky. We are therefore discussing the subject of “Cloud between the Privacy Shield judgment and Gaia-X” at the Commerce Week digital event.

The corona crisis has increasingly shifted retail to the Internet. Almost every company – by necessity – now also offers its products online. Whether it is a “Click & Collect” concept or a complete online shop including shipping and delivery directly to the customer. Ideally, a cloud is used. A mountain of data is generated through online shops. Only a few have their own infrastructure to handle this amount. The cloud therefore offers a sensible solution to this problem.

Since the ECJ’s decision in July 2020 to overturn the “Privacy Shield” agreement between the EU and the USA, all German companies have had a problem with storing personal data in the clouds of US providers. There is even a risk of fines. But what options do companies have? And the Gaia-X project could be a way out – the initiative pushed in particular by Germany and France to build a competitive, secure and trustworthy cloud data infrastructure for Europe

The freelance com! Editor Andreas Dumont discusses this topic with Dr. Hajo Rauschhofer (Rauschhofer Attorneys at Law) and Dr. Ronny Reinhardt (Cloud & Heat) on Wednesday, March 10th, 2021 between 12:00 and 12:45 as part of the digital event Commerce Week.

Extract from the program on March 10th at Commerce Week:

  • From 9:00 a.m. Martin Schulz, President of the European Parliament (2012-2017) and member of the Bundestag, speaks about digital transformation and the EU.
  • From 10:00 a.m Thomas Kurschat, Senior B2B Marketing Manager at idealo internet GmbH, takes a closer look at the “skeptical online shopper”.
  • Between 11:00 am and 11:45 am Anja Dammann from Teambank AG and Marcus Diekmann from Rose Bikes discuss the topic “Successful in e-commerce – an optimal shopping experience with the right services.
  • From 12:00 o’clock it is called “Multichannel made easy”. An expert from plentysystems shows how the national and international markets can be conquered with perfect content and only one interface.
  • Andreas Brenk, Managing Director of D&G Software, will bring an exciting keynote on the subject of “Omnichannel” to the screens. Start is over 13:00 ‘O clock.
  • Jost Wiebelhaus from Frankfurter Laufshop and Elke Pahlke from Babylone Franchise- und Systemzentrale GmbH discuss what lessons can be learned from the Corona crisis and why “customer-centered channel connections” will be part of the new normal 14:00 clock.
  • Prof. Gerrit Heinemann from the Niederrhein University of Applied Sciences turns off 3 p.m. the question of whether “intelligent multichanneling is a good survival strategy in the corona crisis?”
  • Matthias Steinforth from Kernpunkt and Rouven Weßling, Director Technology Partnerships EMEA at Contentful, shed light on 4:00 p.m. the topic “Content on all channels: How to control content in multichannel commerce”.
Commerce Week 2021 is a five-day digital congress on all topics of digital commerce. The event will take place from March 8-12, 2021 instead of. There is one to participate free online registration required.

Source: com! professional by www.com-magazin.de.

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