The Cinderella of the East, the most popular influencer of Chinese millennials, has disappeared

Slow, soothing and melancholy videos from the Chinese countryside provide a generation of young Chinese with a perfect escape from the life of the big city. The farm, fields and large gardens, from where the best ingredients for excellent Sichuan cuisine are taken, which the ethereal girl then transforms into gastronomic gems. The whole thing is suspiciously in line with Chinese propaganda. In addition, millions of dependent customers and admirers.

The birth of a legend

It is no coincidence that the project of Li Ziqi, a girl with a heartbreaking story, was crowned by an entry in the Guinness Book of Records for the largest participation of Chinese-language customers on video portals.

So. She was born in Mianyang, the second largest prefecture city in Sichuan Province, as an ordinary girl, Li Jiajia. After her parents divorced, she lived with her father, who died when she was six years old. Because her stepmother tortured her, she was taken into her grandparents’ care. In the countryside, thanks to them, she perfected in traditional crafts and the preparation of authentic Chinese dishes. The grandfather who fed the whole family died when she was fourteen. Therefore, she did not finish school and started working in the city. At first, she made a living as a waitress, DJ, or singer, and when her grandmother told that she needed her help, she returned home to the village, from where she began sending her perfect romantic mini-movies to the world. The prince is missing, but otherwise Cinderella as embroidered.

Escape from reality

The reasons why she has so many followers are obvious after the first minutes of one of her videos. The music, camera, editing and acting talents of the main actress, whose movements are a soothing dance procrastinating in ASMR porn, are an enticing promise. And the result, which you will want to be part of her staff, is the imaginary icing in the end. Sichuan cuisine not only looks divine from her hands, but certainly smells and tastes.

Not only the supporters, but also the almighty big Chinese brother, the party party, rewarded her properly for it. Promoting traditional Chinese culture and supporting young farmers is more than commendable.

Disappearance without a trace

However, the sudden absence of her new videos and social media posts has recently sparked speculation about what is really happening to Li Ziqi. Termination of the contract with its representative agency, copyright issues or financial disputes are discussed. But censorship can also be a simple answer, which will keep the promoter of the advertisement for perfect Chinese life in the village on a particularly strong belt. An influencer who has become a celebrity can be a potential threat. Popularity in China is considered risky and wealth threatening. In addition, recent controversy over the origins of traditional kimchi, when her video outraged the Koreans, also shows that Li’s influence extends far beyond China’s borders.

Much of Li’s success comes from direct advertising revenue from her own viral vlogs. YouTube is banned in China, but Li has more than 55 million devoted Chinese followers of his time there, and that’s really not enough.

If the sudden silence of the talented Li Ziqi just means picking vegetables in the field and recording traditional music, everything is fine. At the end of August, however, Li appeared in a place that stands out strangely from the usual scenery of her contributions. Photo from the police station supplemented by the article “They asked the lawyers for a record. Big animals have their own tricks, how scary! ”The post subsequently disappeared from social networks, and since then the ground has fallen on Li Ziqi.

Speculation and again speculation

Excited speculation about where their icon had disappeared began to spread not only among her rock fans. According to some sources, she “neglected many real-world problems and has to study”, others talk about unspecified problems with another company and personal problems. And maybe Li is just trying to live in peace in the countryside, as she promotes. Hard to say.

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