After discovering frozen vegetables from Edenia and realizing that he can have nutrient-rich vegetables without turning his house into a garden, Eduard returned at the end of 2020 with a much bigger mission: to make the world a better place, starting with his block. Thus, the urban farmer became the president of the bloc.
His new role put him in more and more interesting and funny situations, divided into five episodes, which attracted positive reactions from the public. Many fans, old or new, expressed their appreciation and encouragement for Eduard, his intentions, and the entire series.
So as soon as the year started, Eduard started preparing a contest for them: EDUARD’S TEST. A personality test, which provides clues on how you could save the world … (along with Eduard), tells you which character in the series you most resemble and, moreover, automatically enrolls you in a contest with prizes that really save the world (such as the unique tables from MOTH, created from recycled wood).
In addition, Eduard saw that it’s cool to make giveaways on Instagram. So he also made one on the Edenia.foods Instagram page, where the award is worthy of all those who want to make the world a better place. If you want to win the upcycled lamp from Groom, you can enter the contest until February 23.
Echipa Saatchi & Saatchi + The Geeks
Bogdan Costin – Creative Director
Teodora Ionică – Group Creative Director
Andreea Moise – Senior Art Director
Mădălina Stoica – Account Director
Ioana Brebu – Customer Service Director
Vlad Petre – Managing Director
The Starcom team:
Daniela Eustafievici – Media Communication Manager
Teodora Tutunică – Media Performance Specialist
Cristian Nucă – Digital Planner
Adrian Vladuț – Media Communication Manager
The Edenia team
Oana Stîncel – Marketing Director
Camelia Manoil – Senior Brand Manager Edenia
Georgiana Modoran – Brand Manager Edenia
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