The businesswoman who dressed the cosmopolitan Athens in the legendary boutique “extinguished”

Sadness in the field of fashion, as Nitsa Sapountzi, owner of the legendary boutique “Renata” in Kolonaki, passed away, who “dressed” all of cosmopolitan Athens in the 80’s and 90’s with clothes of foreign famous houses. A dynamic businesswoman and at the same time a sensitive woman, she “extinguished” in the seventh decade of her life on Thursday, June 3, in the arms of her only daughter Irini Sapountzi, who took care of her until the end in her battle with the incurable disease.

The unpleasant news was announced by her daughter through her personal Facebook account, writing: “In the end… All we are dust in the wind”.

Nitsa Sapountzi had withdrawn from the field of fashion and secular life, handing over the baton to her daughter. Dozens of loyal friends and associates spoke to Espresso about a big child, a sweet creature, a “gallant and open-handed” woman. She loved her family, was devoted to her friends – who always forgave, even if they had embittered her -, hated backwardness and retreat.

Proud of her origins and historic neighborhood, Kokkinia began her fashion career as a saleswoman at the University’s historic “Bettina” boutique, owned by her distant relatives. Her sales talent and business intuition were evident from the beginning. With her husband George Sapountzis by her side, in the early 90’s she created her own boutique, Renata, on Anagnostopoulou Street in Kolonaki, giving her the name of Irini’s only daughter.

The store soon became the temple of Athenian elegance, identifying the name of Nitsa with the history of the haute couture houses it represents. She served her famous clients herself, dressing them with the most beautiful models of famous houses, which she chooses on her trips abroad. In fact, there was a rumor that Nitsa gave the expensive models to all her friends, but also to stylists and journalists who could not afford them.

In her boutique, where the shop windows curated by Stavros Papagiannis resembled works of art, the inseparable prevailed. Many famous ladies rushed to be the first to secure the most elegant pieces. From Melina Mercouri, Aliki Vougiouklaki and Zoe Laskari to Marianna Latsi, Eleni Kokkali and Emmanuela Vasilaki. All of them trusted Nitsa Sapountzi for their appearances.

But they adored her because they trusted her for her integrity, awesome humor and self-sarcasm and old, legendary Athenians like Mary Pesketzi, Anna Veltsou and Lita Tamer, who was her faithful friend to the end. The opening of the Helen B. boutique, in Anagnostopoulou, where Nitsa Sapountzi brought exclusively to Greece the models of Donna Karan, was one of the biggest secular events of the ’90s. He had met the American designer on one of her trips abroad and it seems that she trusted him to “represent” her in Athens. Their collaboration then expanded, as in 2008 he opened the DKNY department store in Tsakalov, a venture that cost the Sapoundzi family dearly. Unfortunately, her huge business step coincided with the financial crisis in Greece, the loss of George Sapountzis and the lockout of all stores in the heavy winter of 2011…


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