In the event, a road map was determined by focusing on how the sectors will transform in the future and what needs to be changed in order to keep up with this. Many names from the business world attended the event hosted by Eczacıbaşı Chairman of the Board Bülent Eczacıbaşı.
Speaking at the opening of the event, Bülent Eczacıbaşı stated that they reconsidered their digital transformation journey in 2018 with a different understanding in order to comprehend the requirements of the digital age and to develop products, services and new business models for this.
Eczacıbaşı stated that they have made significant progress in the short time passed, and that they continue to make great efforts to do much better, and this gives hope for everyone, and said:
“There seems to be no other way but to try to change and renew, not to be afraid of being wrong, and to try again with courage. Because we know that if the pace of change outside exceeds that inside, we will die. We will continue to benefit from the unique opportunities offered by new technologies and new ways of doing business, and to create difference and value for all our stakeholders. We will.”
“We will continue to increase our investments”
“Carrying our existence into the future is only possible if we are part of the change.” Eczacıbaşı Group Digital Transformation Coordinator and Board Member Esra Eczacıbaşı Coşkun continued her speech as follows:
“I think that the biggest strength of our group is its ability to renew itself according to the spirit of the time. One of the most important elements that shape the spirit of our time is digital transformation. We consider digital transformation holistically. From the foreground that we meet with the consumer to the efficiency of processes in the background, from developing new business models to cultural change, We try to look 360 degrees and multidimensionally. We are trying to get to know ourselves and the universe we operate in better, and to learn from good examples all the time.”
Expressing that they realized many projects that they dreamed of in 2018, Coşkun said, “As of 2022, the additional financial contribution we have obtained from digital transformation projects has reached 6 percent of our operational profitability. We expect it to reach 15 percent by 2025, and we will continue to increase our investments. Increasing Turnovers, profitability and market shares are of course extremely valuable. But even more valuable is the experience we offer to our stakeholders as a young and innovative brand with the opportunities offered by digital tools. We are proud of that.” made its assessment.
“Corporate culture is the most important factor behind our success”
In the panels held after the opening, important names from the business world shared their experiences, opinions and predictions about digitalization with the participants. In this context, Hanzade Doğan, the Founder and Chairman of the Board of Hepsiburada, who participated in the event online, also told the story of entrepreneurship. Doğan gave information about the establishment of Hepsiburada and continued as follows:
“We established the company with the mission of pioneering digitalization. Today, Hepsiburada group manages a large ecosystem where 100,000 merchants make transactions from payment systems to logistics, as well as displaying their retail activities, and I am proud of where we came from, but I am more excited about the journey ahead.”
Stating that the most important factor behind this success is the corporate culture, Doğan said, “I always give an example; if you don’t have the right technology, sales network, or your marketing is insufficient, you can allocate resources and solve that problem in a very short time. However, if you don’t have the right corporate culture, “Even if you give billions there, that culture will not change from today to tomorrow. We are an entrepreneurial company. Culture is the most important factor in success.” he said.
“This journey does not end”
Ford Otosan Digital Products and Services Leader (CDO) Hayriye Karadeniz also said in her speech that CDO is actually an orchestration conductor.
Karadeniz stated that such an orchestration chief is needed in organizations in order to be successful in the future and to meet the expectations of both employees and customers.
Stating that digital transformation is not a strategy alone, Karadeniz gave information about Ford Otosan’s digital transformation journey.
Noting that they do not consider transformation as just digital transformation, Karadeniz said, “Currently, Ford Otosan has transformed digitally from engineering to production, from supply chain to all other areas. There are approximately 550 agile teams in the organization. “This journey does not end. Now, the sustainability journey that we have already started is becoming a part of this change and transformation,” he said.
The event ended with the awarding of the successful digital projects, applications and processes of the community at the “Digitalization Award Ceremony” held after the panels.
Source: Dünya Gazetesi by www.dunya.com.
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