The chain is preparing for the opening of the skies and the return of foreign tourism to Israel and is launching new hotels, joining the 15 active hotels in Israel and the group’s 7 hotels in Greece and Croatia.
The Brown Hotel Collection is preparing for the opening of the skies and the return of foreign tourism to Israel, in early November, with four new hotels in Tel Aviv and Jerusalem, joining the 15 active hotels in Israel and the group’s 7 hotels in Greece and Croatia.
In Tel Aviv, the group is launching the Deborah Brown Hotel, a luxury boutique hotel inspired by uptown New York with 90 rooms at the intersection of Ben Yehuda and Gordon streets, in the building where the mythical Deborah Hotel was located. Brown Brut, an 180-room urban resort facing the sea on the promenade, and Villa Brown Tel Aviv, a classic and romantic 30-room boutique hotel on Hayarkon Street. In Jerusalem, the Mahane Yehuda Brown opened, a 110-room hotel just above the Mahane Yehuda market, which provides a contemporary hospitality experience with an up-to-date nightlife atmosphere, for the first time in the Holy City.
Leon Avigad, Founder and co-owner of the Brown Hotels Group: “We at Brown Hotels strongly believe in returning incoming tourism to Israel and returning the entire industry in Israel and around the world to routine. Throughout the Corona period, we have not stopped building, renovating and promoting the opening of new hotels in Tel Aviv and Jerusalem alongside hotels in Greece. We are excited about the return of tourists to Israel and the positive actions promoted by Tourism Minister Rezbozov for the entire industry. “
He added: “The newly opened hotels each tell a different story about where they are and the experiences we provide to our guests. Debra Brown is a luxuriously designed and stylish hotel and will be the chain’s flagship hotel for years to come. Villa Brown in Tel Aviv joins the villas in Jerusalem and Athens and will be a pearl of peace and quiet in the heart of Tel Aviv. The Brown Camp Yehuda Hotel will allow guests from Israel and abroad to enjoy an extraordinary hospitality experience in the heart of the entertainment scene in the city and all the best of the Mahane Yehuda market. “Brown Brut is a young hotel with a vibe of an urban resort that offers a perfect location and a dizzying view of the sea from every window.”
In the place where the mythical Deborah Hotel was located, at the intersection of Ben Yehuda and Gordon streets, Deborah Brown, a boutique hotel that offers a luxurious hospitality experience in a central location, a minute’s walk from the bustling Gordon Beach. The 89-room hotel, designed by an artist by the architect Prof. Yossi Friedman, sets new standards of luxury and style in the heart of Tel Aviv, designed and inspired by uptown New York. In addition, its superbly decorated rooms also offer a rooftop with a spacious sunbathing and immersion pool with a wonderful view of the city as well as an intimate spa suite overlooking the sea. The construction of the “Malka” restaurant of the esteemed chef Eyal Shani is currently being completed in front of the hotel.
By the end of 2021, a large spa and fitness center will be opened at the hotel, a hall for intimate performances in collaboration with “Barbie”, a conference and event hall, a synagogue and a conference room equipped for business people. Debra Brown operates in a running format and is offered at a 35% discount (in addition to the 5% discount given to customers on the Brown website only). Price: from 700 NIS per night.
Brown Brut is a 180-room hotel located on the Herbert Samuel Promenade in Tel Aviv in the Beit Gaon building. In a comprehensive course of urban renewal, the brutalist office building built in the 70s became a stylish and innovative hotel offering the perfect urban vacation facing the Mediterranean.
The atmosphere of the urban resort begins right at the entrance to the hotel, where a pampering open-air lounge has been set up with soft white armchairs, huge umbrellas and lush tropical vegetation on a thin wooden floor. A pampering spa complex with treatment rooms for singles and couples, a Jacuzzi and a dry sauna as well as an equipped gym will open towards the end of 2021.
The hotel rooms are decorated in minimalist-geometric lines in monochromatic colors of black and white with shades of gray and touches of bright red, which give the rooms a sophisticated urban-industrial look that contrasts almost with sunlight and the Mediterranean Sea from every window.
Brown Brut will operate in a running format and will be offered at a 35% discount (in addition to the 5% discount given to customers on the Brown website only). Price: from 600 NIS per night.
Villa Brown Tel Aviv
The new boutique hotel Villa Brown Tel Aviv joins the collection of urban villas in the Brown Hotel collection: Villa Brown Armo in Athens, Villa Brown Jerusalem and Villa Brown Colony. The villa is located at 114 Hayarkon Street, above the popular Frishman Beach and offers a designed and pampering experience for boutique and style lovers in a relaxed beach atmosphere and in a perfect location. This is a classic, small and intimate boutique hotel, an island of calm and escapism in the heart of bustling Tel Aviv. Its 28 rooms are colonially inspired, and the entire villa is very stylish and rich in details. The classics of Italian design with the edges of Brown hotels create a new and surprising language, a bit feminine and very sophisticated.
Villa Brown Tel Aviv operates in a running format and is offered at a 35% discount (in addition to the 5% discount given to customers on the Brown website only). Price: from 600 NIS per night.
Brown Camp Judea
The fourth hotel in the Brown Hotels collection in Jerusalem, a brother to Villa Brown, Villa Brown in the Colony and Brown JLM, which opened a year ago. The hotel is located next to the famous Mahane Yehuda market, which in recent years has become the center of Jerusalem’s nightlife, and has a flourishing scene of entertainment, alcohol and fine cuisine.
Brown Camp Judea offers a combination of a chic urban atmosphere with local touches inspired by the colorful market. On the entrance floor, next to the hotel lobby, will be a chef’s restaurant that will turn into a sexy cocktail bar that will host a crowd of tourists alongside local partygoers until the wee hours of the night. The hotel has 110 rooms decorated in dark colors and gilded touches and are designed to accommodate the comfort of individuals, couples and families.
Brown Mahane Yehuda is currently being offered at a fall discount of 20% off (in addition to the 5% discount given to customers on the Brown website only). Price: from 550 NIS per night.
About Brown Hotels
The Brown Hotel Group currently numbers over 20 hotels in Israel and abroad that provide guests with a unique boutique hospitality experience with high-level service, fine cuisine, lively bars and a deep familiarity with the big city and the selection of entertainment and attractions it offers. The group, which was established in 2010, specializes in initiating, establishing and operating designed lifestyle hotels throughout Israel and Europe.
Brown Hotels provide an experience that connects guests to the city’s authentic culture and creativity and is popular among an updated and lifestyle-seeking audience from all over the world. The group is in a development boom in Israel and around the world and is currently establishing hotels in selected destinations in Greece, Cyprus, Germany and Italy, as well as in Tel Aviv, Jerusalem, Eilat and more.
For more information about the hotels: www.brownhotels.com/he To the reservation center: * 9646An abbreviated address for this article: https://www.ias.co.il?p=119879
Source: IAS by www.ias.co.il.
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