The brands in Animal Crossing

Museums, paradisiacal resorts or virtual restaurants: Here are six examples of companies that have taken advantage of Animal Crossing in their strategies.

In the middle of the pandemic, came Animal Crossing: New Horizons, which to this day is still one of the video games for Nintendo Switch Best sellers. During this time, brands have not wanted to miss the opportunity to visit the island of the repercussion and visibility provided by this title.

The game has once again become a popular topic and a trend on the occasion of the Animal Crossing Direct, the direct in which Nintendo is going to announce important updates for the game for November. Players have used social networks such as Twitter to give free rein to their requests, and one of them was a collaboration with IKEA so that there would be furniture from the company of Swedish origin.

The response of the furniture giant was immediate. “Tell us how much your turnips are and let’s talk,” said the tweet written by IKEA Spain, referring to the sale of that vegetable in the game. The truth is that in 2020 the firm already launched a campaign related to Animal Crossing.

We review this foray into Animal Crossing: New Horizons and those of other brands below.

1. IKEA

In August 2020, IKEA Taiwan decided to recreate his catalog in the iconic video game. As a result, a collection of recreations of his iconic furniture and other items emerged.

2. Pandora

Jewelry brand Pandora celebrated the launch of its new collection with Pandora Island. The island, which can be visited by players, has been created specifically for promote the jewelry line.

It has ideal places to take a photo session with our characters, an American-style cafeteria and a dance floor, among other details that make a difference.

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3. KFC

In June 2020 it was KFC who took the plane to get to a desert island where they decided to make their base. Chain made a virtual restaurant that was decorated like any of the establishments of the company.

Additionally, players could meet the Coronel Sanders, that every day was in a point of the island. Instead of the typical digital fruits of the game, those who found it could get a bucket of chicken pieces in the real world for free (only in the Philippines, yes).

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4. Sentosa

The Singapore resort Sentosa took advantage of confinement and restrictions to open its doors in the Switch game. Sentosa Crossing is the name it received the virtual version of the hotel complex.

Bars on the beach, walking paths, different hotels or spaces dedicated to doing yoga were some of the places recreated for make a paradise getaway, in which group activities were even scheduled.

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5. San Miguel

San Miguel invited the community to create the «San Miguel Island» in the game as they wish. Through social media, the company challenged players to share their creations. The winner was generated by Sergi Pomares, in which there was no lack of a bar, a brewery or a plantation.

6. Thyssen

Art has also had a place in the video game with initiatives such as Thyssen in Animal Crossing. In order to bring the works closer to the players, a virtual museum was created. Caravaggio, Rubens, Goya or Manet they were some of the tables that users could save using QR codes to incorporate them into their own islands in design forms.

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Source: Marketing Directo by www.marketingdirecto.com.

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