Creating great TikTok content is one thing; forcing people to really look at it is another. But use the power of TikTok hashtags to complete your editing techniques and you’ll be ready to conquer TikTokosphere (a great new phrase that doesn’t grow at the speed we want).
If you’re here reading this, you’re probably more than aware of it TikTok a social networking application that has knocked down smartphone users around the world. It has been downloaded more than two billion times and is available in more than 200 countries. TikTok is full of content and users, which means that it takes a little effort and intention to make your videos stand out from the crowd.
Here’s how to master the fine art of the TikTok hashtag to make sure your TikTok marketing strategy splashes in the turbulent rapids of today’s hottest social network.
What are TikTok hashtags?
The hashtag is a # symbol, followed by words, acronyms, phrases, numbers or sometimes even emojis. (Imagine #halloween or #dancemom or #y2kstyle.)
Basically: hashtags are a way of categorizing content to make it easier for others to find – and to make social media algorithms understand.
TikTok users add hashtags to video titles to make it easier to tag their content. It is important that these tags can be clicked: if you tap one hashtag, you will be taken to a search page with other content that is also tagged with that hashtag. Finally, all your #studywithme content is in one place.
Why use TikTok hashtags?
Hashtags are important to use on TikTok because they can extend your reach beyond your followers.
Hashtags can help the TikTok algorithm decide who would be most interested in seeing your content on their For You page (FYP).
They may also discover your content by people interested in a particular topic, who may be looking for a particular phrase or tag. For example, if we want to watch some videos about dinosaurs (and who wouldn’t?), We can just look for videos with the tag #dinosaur, and then deal with triceratops content until the end of the night.
TikTok users can follow certain hashtags, so you can end up in their feed even if they don’t follow your account directly.
One more reason to accept #hashtaglife? Hashtags can be a good way to build an online community. Encourage others to use a specific branded hashtag or find and comment on other popular content tagged with relevant hashtags to immerse themselves in triggers and shaking things.
100 most popular TikTok hashtags
You think this list is a good starting point, but TikTok hashtag trends tend to grow fast and change often, so follow the Discover page regularly to see what’s current.
A little food for thought: the most popular TikTok hashtags will attract the most attention… but you will also have the most competition for that attention. (Everyone and their moms – literally – get on the #arrestedtrend train!)
So, yes, it may be helpful to get into a trendy conversation, but a good rule of thumb is to balance the hashtags that are often used (#FYP) with multiple niches (#tiktokwitches) so that you achieve a broad and specific audiences.
Professional advice: We did an experiment to find out if “For You Page” hashtags like #fyp actually bring you more views and the results… are not promising. We suggest you don’t waste too much time on them.
How to find the best hashtags for your TikTok videos
Of course, you can only do your best and use the most descriptive tags that come to mind to tag your TikTok masterpiece #howtomakeapeanutbutterandbananasandwich). But a solid hashtag strategy involves a little less guesswork and a little more study.
Take the example of the competition
We do not want to imitate here, but it is important to peek into the competition. Seeing which hashtags they use can provide insight into what others in your industry might be doing and inspire you to try to reach an audience or use search phrases you may not have considered.
Or, there’s the opposite advantage: checking your rivals can offer a roadmap of what not to do, or which hashtags to avoid so you don’t compete directly for reviews.
Study the habits of your audience with hashtags
What hashtags does your audience already use? Get inspiration directly from their videos to get into the same conversation. Chances are that other people like them use or search for the same words or phrases.
Members of the TikTok (aka BookTok) bookworm community regularly tag their favorite reading hashtags such as #booktokFYP, #bookrecs and #booktok, but you can also find certain tags related to series, events or seasons… such as is #booktober in the fall.
Touching these pre-existing TikTok communities is an opportunity to expand your reach, so spend some time watching videos of your best followers to gather key inspiration with the hashtag.
Make a branded hashtag
While it’s important to use pre-existing hashtags, you also have the opportunity to create your own branded hashtag on TikTok.
The dishware brand OurPlace uses #alwayspan in announcements about their best-selling pan. Click on it and in one place you will find all TikTok videos related to the pan… plus content from fans who also want to, uh, start some conversation.
A branded hashtag is just a hashtag you invent to promote a campaign, a product, or an entire brand. This is something you can start adding to your TickTok videos. The dream, of course, is for fans and followers to start using your hashtag organically and collect user-generated content in the process, but you can always try to run a complete contest to help popularize its use.
How to use hashtags on TikTok: 7 tips and tricks
Make the most of your new hashtag wisdom by studying these TikTok tagging skills and insights on a professional level.
How many hashtags to use on TikTok
TikTok’s subtitle limit is 100 characters, and you can insert as many hashtags as you want. There doesn’t seem to be any downside to increasing the number of hashtags, so keep on ‘er and crush as much as you can inside.
How to reach most people with hashtags on TikTok
The secret sauce to maximize your reach with hashtags is to mix popular hashtags with niche ones. As mentioned above, this spicy drink will help you reach a wide and narrow audience.
Canadian sketch comedy show This Hour Has 22 Minutes tries to maximize the reach of their videos with the broad hashtag #canada and the one that zooms in on the theme of this sketch: #potatoes.
On the one hand, with top TikTok hashtags, you will list more people searching for the term… but you will also be just one post among many. Niche hashtags may have fewer people searching for them, but you can bet that people searching for #sonicthehedgehogfanart will be thrilled when they discover your content.
How to make a hashtag on TikTok
Want to create your own hashtag on TikTok? Just enter the perfect combination of letters and numbers into your title, set up your video and like magic, you’ve spawned a hashtag to the world.
For the best chance of other people jumping into your new cool tag, try to do something with a simple spelling that is easy to remember and that is self-evident. Something that includes the name of your brand or product is usually a good idea, such as #liveinlevis.
How to challenge a hashtag on TikTok
Encourage people to use your custom hashtag by promoting it with a challenge. In other words: give your companions a specific task to accomplish or ask them to show something special. It could be a dance movement, a transformation sequence, a challenge, a product demo, whatever!
Be creative and you could have the next #twotowelchallenge in your hands.
How to increase the number of TikTok hashtags
If you run out of characters in the title, here’s a little trick: add more hashtags to the comments.
The algorithm does not give priority to these hashtags on the same level as those in the title, but it is a way to increase your chances of detection in the search… so it certainly can’t hurt.
How to save hashtags for future use
Do you find yourself using the same hashtags over and over again? Save time by saving your favorite content in the notes application on your phone so you can easily copy and paste it into the title for the next video.
If you share different types of content, each with its own set of usage-specific hashtags, create several different lists that cover all your basics: one list for instructional videos, another for behind-the-scenes content, and so on.
Now that you’re full of #hashtagconfidence, go ahead and tag fast, tag furiously. Show that TikTok is exactly what you are made of! You will light up the For You page and gather TikTok followers in a short time.
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