The best TikTok hashtags you can use to increase views and reach

Creating great TikTok content is one thing; forcing people to really look at it is another. But use the power of TikTok hashtags to complete your editing techniques and you’ll be ready to conquer TikTokosphere (a great new phrase that doesn’t grow at the speed we want).

If you’re here reading this, you’re probably more than aware of it TikTok a social networking application that has knocked down smartphone users around the world. It has been downloaded more than two billion times and is available in more than 200 countries. TikTok is full of content and users, which means that it takes a little effort and intention to make your videos stand out from the crowd.

Here’s how to master the fine art of the TikTok hashtag to make sure your TikTok marketing strategy splashes in the turbulent rapids of today’s hottest social network.

What are TikTok hashtags?

The hashtag is a # symbol, followed by words, acronyms, phrases, numbers or sometimes even emojis. (Imagine #halloween or #dancemom or #y2kstyle.)

Basically: hashtags are a way of categorizing content to make it easier for others to find – and to make social media algorithms understand.

TikTok users add hashtags to video titles to make it easier to tag their content. It is important that these tags can be clicked: if you tap one hashtag, you will be taken to a search page with other content that is also tagged with that hashtag. Finally, all your #studywithme content is in one place.

Why use TikTok hashtags?

Hashtags are important to use on TikTok because they can extend your reach beyond your followers.

Hashtags can help the TikTok algorithm decide who would be most interested in seeing your content on their For You page (FYP).

They may also discover your content by people interested in a particular topic, who may be looking for a particular phrase or tag. For example, if we want to watch some videos about dinosaurs (and who wouldn’t?), We can just look for videos with the tag #dinosaur, and then deal with triceratops content until the end of the night.

TikTok users can follow certain hashtags, so you can end up in their feed even if they don’t follow your account directly.

One more reason to accept #hashtaglife? Hashtags can be a good way to build an online community. Encourage others to use a specific branded hashtag or find and comment on other popular content tagged with relevant hashtags to immerse themselves in triggers and shaking things.

100 most popular TikTok hashtags

You think this list is a good starting point, but TikTok hashtag trends tend to grow fast and change often, so follow the Discover page regularly to see what’s current.

  1. #fyp
  2. #foryoupage
  3. #tiktokchallenge
  4. #duet
  5. #trending
  6. #comedy
  7. #savagechallenge
  8. #tiktoktrend
  9. #levelup
  10. #featureme
  11. #tiktokfamous
  12. #repost
  13. #viralvideos
  14. #viralpost
  15. #video
  16. #foryou
  17. #slowmo
  18. #new
  19. #funnyvideos
  20. #likeforfollow
  21. #artist
  22. #fitness
  23. #justforfun
  24. #couplegoals
  25. #beautyblogger
  26. #music
  27. #recipe
  28. #DIY
  29. #funny
  30. #relationship
  31. #tiktokcringe
  32. #tiktokdance
  33. #dancer
  34. #dancelove
  35. #dancechallenge
  36. #5mincraft
  37. #workout
  38. #motivation
  39. #lifestyle
  40. #junebugchallenge
  41. #canttouchthis
  42. #fashion
  43. #ootd
  44. #inspirational
  45. #goal
  46. #quotes
  47. #behindthescenes
  48. #weirdpets
  49. #memes
  50. #savagechallenge
  51. #fliptheswitch
  52. #love
  53. #youhaveto
  54. #reallifeathome
  55. #tiktokmademebuyit
  56. #tiktokindia
  57. #like
  58. #featureme
  59. #dog
  60. #mexico
  61. #handwashchallenge
  62. #food
  63. #cat
  64. #swagstepchallenge
  65. #tiktokbrasil
  66. #family
  67. #football
  68. #foodie
  69. #usa
  70. #uk
  71. #travel
  72. #singing
  73. #beautiful
  74. #cooking
  75. #makeuptutorial
  76. #photography
  77. #lifehack
  78. #dadsoftiktok
  79. #momsoftiktok
  80. #mentalhealth
  81. #eyeslipface
  82. #skincare
  83. #lol
  84. #learnontiktok
  85. #happy
  86. #soccer
  87. #fypchallenge
  88. #basketball
  89. Halloween
  90. #tiktokfood
  91. #loveyou
  92. #animals
  93. #korea
  94. #howto
  95. #happyathome
  96. #prank
  97. #fun
  98. #art
  99. #colombia
  100. #girl

A little food for thought: the most popular TikTok hashtags will attract the most attention… but you will also have the most competition for that attention. (Everyone and their moms – literally – get on the #arrestedtrend train!)

So, yes, it may be helpful to get into a trendy conversation, but a good rule of thumb is to balance the hashtags that are often used (#FYP) with multiple niches (#tiktokwitches) so that you achieve a broad and specific audiences.

Professional advice: We did an experiment to find out if “For You Page” hashtags like #fyp actually bring you more views and the results… are not promising. We suggest you don’t waste too much time on them.

How to find the best hashtags for your TikTok videos

Of course, you can only do your best and use the most descriptive tags that come to mind to tag your TikTok masterpiece #howtomakeapeanutbutterandbananasandwich). But a solid hashtag strategy involves a little less guesswork and a little more study.

Take the example of the competition

We do not want to imitate here, but it is important to peek into the competition. Seeing which hashtags they use can provide insight into what others in your industry might be doing and inspire you to try to reach an audience or use search phrases you may not have considered.

Or, there’s the opposite advantage: checking your rivals can offer a roadmap of what not to do, or which hashtags to avoid so you don’t compete directly for reviews.

Study the habits of your audience with hashtags

What hashtags does your audience already use? Get inspiration directly from their videos to get into the same conversation. Chances are that other people like them use or search for the same words or phrases.

Members of the TikTok (aka BookTok) bookworm community regularly tag their favorite reading hashtags such as #booktokFYP, #bookrecs and #booktok, but you can also find certain tags related to series, events or seasons… such as is #booktober in the fall.

Touching these pre-existing TikTok communities is an opportunity to expand your reach, so spend some time watching videos of your best followers to gather key inspiration with the hashtag.

Make a branded hashtag

While it’s important to use pre-existing hashtags, you also have the opportunity to create your own branded hashtag on TikTok.

The dishware brand OurPlace uses #alwayspan in announcements about their best-selling pan. Click on it and in one place you will find all TikTok videos related to the pan… plus content from fans who also want to, uh, start some conversation.

A branded hashtag is just a hashtag you invent to promote a campaign, a product, or an entire brand. This is something you can start adding to your TickTok videos. The dream, of course, is for fans and followers to start using your hashtag organically and collect user-generated content in the process, but you can always try to run a complete contest to help popularize its use.

How to use hashtags on TikTok: 7 tips and tricks

Make the most of your new hashtag wisdom by studying these TikTok tagging skills and insights on a professional level.

How many hashtags to use on TikTok

TikTok’s subtitle limit is 100 characters, and you can insert as many hashtags as you want. There doesn’t seem to be any downside to increasing the number of hashtags, so keep on ‘er and crush as much as you can inside.

How to reach most people with hashtags on TikTok

The secret sauce to maximize your reach with hashtags is to mix popular hashtags with niche ones. As mentioned above, this spicy drink will help you reach a wide and narrow audience.

Canadian sketch comedy show This Hour Has 22 Minutes tries to maximize the reach of their videos with the broad hashtag #canada and the one that zooms in on the theme of this sketch: #potatoes.

On the one hand, with top TikTok hashtags, you will list more people searching for the term… but you will also be just one post among many. Niche hashtags may have fewer people searching for them, but you can bet that people searching for #sonicthehedgehogfanart will be thrilled when they discover your content.

How to make a hashtag on TikTok

Want to create your own hashtag on TikTok? Just enter the perfect combination of letters and numbers into your title, set up your video and like magic, you’ve spawned a hashtag to the world.

For the best chance of other people jumping into your new cool tag, try to do something with a simple spelling that is easy to remember and that is self-evident. Something that includes the name of your brand or product is usually a good idea, such as #liveinlevis.

How to challenge a hashtag on TikTok

Encourage people to use your custom hashtag by promoting it with a challenge. In other words: give your companions a specific task to accomplish or ask them to show something special. It could be a dance movement, a transformation sequence, a challenge, a product demo, whatever!

Be creative and you could have the next #twotowelchallenge in your hands.

How to increase the number of TikTok hashtags

If you run out of characters in the title, here’s a little trick: add more hashtags to the comments.

The algorithm does not give priority to these hashtags on the same level as those in the title, but it is a way to increase your chances of detection in the search… so it certainly can’t hurt.

How to save hashtags for future use

Do you find yourself using the same hashtags over and over again? Save time by saving your favorite content in the notes application on your phone so you can easily copy and paste it into the title for the next video.

If you share different types of content, each with its own set of usage-specific hashtags, create several different lists that cover all your basics: one list for instructional videos, another for behind-the-scenes content, and so on.

Tiktok hashtags notepad

Now that you’re full of #hashtagconfidence, go ahead and tag fast, tag furiously. Show that TikTok is exactly what you are made of! You will light up the For You page and gather TikTok followers in a short time.

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