Every year, the marketing network traditionally publishes a series of texts THE BEST OF 2020, in which prominent creative directors of agencies from Serbia and the region single out the best local, regional and global campaigns from the past year. See which campaigns Bojan Babić, Creative Director at the Executive Group Agency, singled out as the best.
Burger King – The Moldy Whopper
When it started in 2020, we could not even guess what its main topic would be and how we would implement it. That is why it is not bad to remember those “old”, idyllic times before March and pay due attention to the great campaign of Burger King, which once again showed that the best campaigns are also practical proof of what the brand claims.
Budweiser – Whassup (Quarantine version)
All of us who grew up during the hated-nineties know this well. Just a little remix was enough to send the relevant message “Just quarantining, having a Bud”.
Amazon – The show must go on
I do not single this out because of the somewhat pathetic story told in the video, but because of the slogan which is cruel (almost like the company that took it over to its workers) and accurate, because it precisely emphasizes the necessity of online shopping and delivery services in the new pandemic reality. which cannot stand.
The phrase “Make the LOGO bigger” is well known in our profession. When you look at our industry in the years behind us, how would you take the word LOGO?
Considering 2020, perhaps the replacement word for the term LOGO could be the word SCAR (as a sign that someone / brand always carries with it, it may make it uglier, but it certainly makes it recognizable).
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