The beauty trends of 2022

The global beauty industry is undergoing a rigorous transformation, not only in response to the health crisis, but also to challenge outdated standards and embrace technology. The $500 billion industry, which includes fragrances, skincare, personal care and cosmetics, has been forced to adapt to new consumer values ​​and changing expectations. Brands willing to listen can take advantage of the abundance of data available. Companies like Perfect Corp share valuable insights into the beauty industry and recognize trends.

In its annual Beauty by Numbers report, Perfect Corp highlights the digital transformation happening across the industry, with consumers relying more than ever on AI and AR-powered digital tools and virtual try-on experiences. This year, consumers continued to tap into digital opportunities for beauty advice and product inspiration, with billions of virtual product try-ons observed through its YouCam apps community.

Ask for personalized skin care

Personalized shopping experiences and tailored product recommendations have become essential when shopping for beauty products as consumers look for specific recommendations tailored to their unique needs. This is evidenced by the fact that YouCam’s personalized Skin Score Tool has been used more than 40 million times this year.

Eyes in the elevator

For the second year in a row, eye makeup was the most tried product category with more than 3.7 billion virtual try-ons.

The number of virtual lipstick attempts is also on the rise after declining in 2020 as consumers wore face masks during the pandemic and opted for a low-maintenance beauty routine. This year, the number of virtual lip trials rose to more than 2.5 billion in YouCam apps. Furthermore, analysis of consumer data shows that lip gloss and lipstick with a high gloss finish are gaining popularity and are popular choices as we approach 2022.

Image: Perfect Corp

AI and AR tools to increase purchase confidence

“As consumer trends and behavior continue to evolve, AI and AR technologies prove essential for brands to deliver personalized beauty shopping experiences that help consumers make purchasing decisions with more confidence,” said Perfect Corp. Founder and CEO, Alice Chang, “We are excited to share this year’s ‘Beauty by Numbers’ report, which leverages big data from the YouCam apps community to identify key consumer insights and learnings that can help beauty brands develop their strategies. for a successful year in 2022.”

This article first appeared on FashionUnited.UK, then translated and edited into Dutch by Ilona Fonteijn.

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