The Aston Martin is on its feet, and that’s mostly due to its SUV

The DBX 4×4, which rolled off the production line for the first time in just over a year, is doing well in sales. More than half of all Aston Martin 2901 vehicles sold between January and June were SUVs.

“Building on the success of our first SUV, the DBX, we have since delivered two more new vehicles and are in a good position for growth with further exciting product launches,” said CEO Lawrence Stroll at Reuters according to.

Fictitious agent James Bond’s car brand has been going through a difficult period since its listing in 2018 as it failed to meet expectations and burned the cash involved, prompting it to accept a fresh investment from Canadian billionaire Stroll last year.

Production of DBX began in July 2020, helping the company strengthen its appeal in a lucrative segment of the market that proved profitable for rivals. The pre-tax loss fell from £ 227 million in the first half of 2020 to £ 91 million ($ 126 million), and the company said trading met expectations as it targeted around 6,000 vehicles by 2021. The company’s first-quarter results were also good.

Aston Martin DBX (Source: Aston Martin)


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