the art of the creation process — LUXURYMAG

World sports brand Puma and Hong Kong artist Michael Lau they once again established a creative collaboration, in the framework of which Michael created his first ever complete collection of shoes, clothes and accessories with name Sample. He found inspiration for her in the creative process itself.

Michael Lau has gained worldwide recognition in the field of art thanks to his toys – designer figurines that are highly sought after by collectors. Over the years, he continued to create timeless works of art and became known as the “Godfather of Figure Toys”.

Puma x Michael Lau collection

The Puma x Michael Lau collection called Sample mirrors the creator’s mental journey and expresses the relationship between the artist and his product. Michael’s goal in the collaboration is not to produce commercial products, but to discover and explore the journey that begins with the first sketch and ends with the final masterpiece. He believes that this journey provides a lot of fun and inspiration.

“Incorporate trial and error into your creations and create something unique,” he says Michael Lau. The magic of creation lies in the surprise of mistakes. Michael believes that with his collection he will remind everyone that even mistakes have their place in life and can bring joy. According to his creative experience, when creating a new work, whether it’s a figurine, clothing or sneakers, the best can come from unintentional mistakes. This artistic approach reveals in the new Puma x Michael Lau collection.

Hand drawn graphics in minimalism

The result of the combination of hand-made graphics, minimalistic textures, sketches and playful details are products that have a “hand-made” impression and present a fun process of creation. Many pieces from the collection include initial sketches and texts such as Reverse, Too small or Too longwhich are commonly used in workshops and which emphasize the creative process of the collection.

Mirage Mox a spol.

These unique designs have been utilized on Mirage Mox sneakers with clear details and fine lines. The collection includes i sneakers Ralph Sampson Mid, which are decorated with digital prints and distinctive laces. Another piece is robust and pastel RS-2K Ralph Sampson in low version.

Creative handwriting on everything

The collaboration with artist Michale Lau also includes a unique sports jacket, knitted trousers with a Sample patch, sweatshirts or accessories such as hats or bags. All with the unique and creative handwriting of Michael Lau.

Where can the pieces be purchased?

The collection will be available during January v Queens, Shoes Industries, Shooos a na

Photo source: Puma

Source: LUXURYMAG. Móda a módní trendy. 2018. by

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