The app that rewards you for collecting waste

The Israeli government has launched an app to encourage citizens to be more environmentally friendly by rewarding them with virtual coins when they collect waste.

For each garbage bag filled, the app, called Clean Coin, allows users to earn 10 virtual coins that can be used to purchase products from partner companies.

The company said more than 16,000 users have already registered, of which around 1,200 are active each week.

“The Clean Coin platform was designed as a treasure hunt, with different levels” said Gal Lahat, co-founder and technical director. “The idea was to design an app that was also fun, that looked like a game, with users earning points and unlocking different levels. You can see your progress against other users, but also when looking for garbage. The reward then encourages everyone to do something for the environment. Nature benefits from this and a small personal benefit is also obtained which motivates people. We want to bring a reward that on the one hand is physical – as a gift – but on the other hand is also social and selfless, when you feel good and can show people that you have done well. We want to combine these two types of rewards and we believe that those who do good should be rewarded for it ”.

Clean Coin is not a cryptocurrency that involves the “mining” of energy-intensive coins. It is kind of a good one. For now, more than 25 brands have joined the network of partners, which allow users to buy clothes, hotel stays, attractions, etc …

For Gal Lahat, this app could be a real solution to combat pollution in Israel (and beyond). According to the data, Israel produces about one million tons of plastic waste annually, which represents about 18% of the total waste in the country. By comparison, the rate in European countries is around 12%. Israelis generate an average of 1.7 kilograms of waste per person per day, compared to an average of 1.4 kilograms per person per day in European countries.

Here is an explanatory video:

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Source: Il Blog di Beppe Grillo by beppegrillo.it.

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