– To be sensational, you can say that middle-aged white men are seen the most, says Lita Nazar, marketing and communications manager at Mediekompaniet, to The cultural news.
She calls the result “distressing”.
The survey is said to show that men still dominate the media presence in domestic news with 66 percent, while women make up 34 percent – the same result as the corresponding measurement from 2019. The differences are even greater in foreign news, where women make up 24 percent of the presence, while men account for 76 percent.
The report also includes an analysis of images in news articles. It is claimed that non-white people are almost absent from the images, especially outside of sports contexts, and that even people with “larger bodies” are underrepresented.
– Both from a democratic point of view but also from a journalistic and financial point of view. If people don’t feel portrayed or don’t think the media speaks to them, it may ultimately mean that they stop consuming them, says Lita Nazar to SVT.
Source: Fria Tider by www.friatider.se.
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