The alarm: Too many Swedes are visible in the Swedish media

Published 18 May 2023 at 11.11

– To be sensational, you can say that middle-aged white men are seen the most, says Lita Nazar, marketing and communications manager at Mediekompaniet, to The cultural news.

She calls the result “distressing”.

The survey is said to show that men still dominate the media presence in domestic news with 66 percent, while women make up 34 percent – ​​the same result as the corresponding measurement from 2019. The differences are even greater in foreign news, where women make up 24 percent of the presence, while men account for 76 percent.

The report also includes an analysis of images in news articles. It is claimed that non-white people are almost absent from the images, especially outside of sports contexts, and that even people with “larger bodies” are underrepresented.

– Both from a democratic point of view but also from a journalistic and financial point of view. If people don’t feel portrayed or don’t think the media speaks to them, it may ultimately mean that they stop consuming them, says Lita Nazar to SVT.

Source: Fria Tider by

*The article has been translated based on the content of Fria Tider by If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!