The agreement between Apple and Amazon sanctioned in Italy

L’Italian competition authority announces a fine of 134.5 million euros against Apple and 68.7 million euros against Amazon. It also orders the two groups to end restrictions by allowing resellers of genuine Apple and Beats products to have non-discriminatory access to Amazon.it.

At the end of 2018, Amazon and Apple signed an agreement covering several countries including Italy. He makesAmazon an official Apple reseller.

Before this agreement, Apple products were not available on Amazon or only sold on its marketplace with sometimes old products and variable prices. Since the agreement, the rules are stricter for third-party resellers.

According to the Italian authority, certain clauses of the contract signed on October 31, 2018 violate Article 101 of the Treaty on the Functioning of the European Union. She points to the will of the two companies ” to introduce purely quantitative restrictions on the number of resellers.

Apple and Amazon dispute

Similar proceedings have been initiated in Spain and Germany. Apple and Amazon intend to appeal.

To ensure our customers are buying genuine products, we work closely with our reseller partners and have dedicated expert teams around the world who work with law enforcement, customs and traders to ensure ensure that only genuine Apple products are sold “, reacted Apple (Reuters).

For its part, Amazon says it rejects the idea of ​​taking advantage of the exclusion of sellers from its store when the latter make it its success. ” Thanks to the agreement, Italian customers can find the latest Apple and Beats products on our store, benefiting from a catalog that has more than doubled, with better offers and faster delivery.


Source: GNT – actualités by www.generation-nt.com.

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