The 10 most read news in 2021 – Meios & Publicidade

In a countdown to the end of the year, we present the most read news in 2021 on the Meios & Publicidade website.

HAIRDRESSER ADVANCES TO COURT AFTER CRISTINA FERREIRA’S IMAGE TO PROMOTE MYOS BRAND

A hairdressing salon in Braga filed an “urgent” subpoena for the protection of rights, freedoms and guarantees against the Portuguese State in the Administrative and Fiscal Court of Braga, according to the online newspaper O Minho. Vânia Oliveira, manager of Sorriso Figura, decided to move forward after the presenter Cristina Ferreira shared an image on Instagram showing that she was doing extensions. (January 29)

VIRGINIA COUTINHO FUND CREATED TO SUPPORT A NEW GENERATION OF LEADING WOMEN IN MOZAMBIQUE

Virginia Coutinho passed away this Tuesday, considered one of the main enthusiasts in the areas of social media and digital marketing in Portugal. She was general director and founder of the Lisbon Digital School, which she created in 2018. (21st of April)

THE RUMOR OF THE INFECTED SUPERMARKET THAT HAS BECOME VIRAL

It is a false story that circulates on social networks adapted to various locations in the country. In a supermarket, someone has seen a person infected with the new coronavirus and decides to alert the authorities. When the police arrive at the scene, they close the establishment to identify customers. Instead of one person with covid-19, authorities will have found seven (or more) people with covid-19. (January 18th).

NEW BANK TO CHANGE IDENTITY

Novo Banco is informing customers that next Friday, 22 October, its branches will have reduced opening hours. Reason? “It is a very important day for Novo Banco. It is the day when all employees will get to know the bank’s new image first hand. An image that resulted from the participation of all employees through the voice of each one”, refers the institution in a note sent to its customers. (October 15th)

ROSALINA MACHADO DECEASED, THE FIRST WOMAN TO RUN AN OGILVY AGENCY IN THE WORLD

Rosalina Machado, historical name in national advertising and the first Portuguese woman president of a multinational, died at the age of 80. He spent two decades connected to the management of Ogilvy. (January 25th)

INDITEX CLOSES STORES OF THE UTERQÜE BRAND AND ANNOUNCES ZARA ATHLETICZ

Inditex decided to put an end to the network of Uterquê stores. The brand will only be available on the online channel and at selected points of sale of the Massimo Dutti brand. The integration process in the Massimo Dutti universe will be concluded during the next year. (September 16

50 NEW STORES IN GLICÍNIAS PLAZA DE AVEIRO

The expansion works of Glicínias Plaza are budgeted at 40 million euros, making it possible to double the leasable area. The refurbished shopping center, which will open to the public in October, will total 120 stores and 41,000 square meters. (May 19th)

NEW WEEKLY SOL ALREADY HAS DIRECTORS AND PLANS FOR AN INVESTMENT OF THREE MILLION EUROS

LapaNews is preparing the launch of a new paper weekly, foreseeing a team of 25 journalists and an investment of up to three million euros. The aim was for the first issue to reach newsstands in the first week of March. However, the date could slip due to the evolution of the confinement imposed by the covid-19 pandemic. Heading the editorial area of ​​the new title, which takes the name Sol and will hit newsstands on Fridays, are Octávio Lousada Oliveira (director) and Diogo Agostinho (executive director). (February, 10th)

IT IS NO LONGER SUN. NEW WEEKLY IS CALLED NEW AND INCLUDES HELLO SUPPLEMENT

The new paper weekly by Lapanews will hit newsstands this Friday with the designation Novo and not as Sol, as those responsible intended. The ERC denied the application to register a new Sol newspaper. (15 April)

DISNEY+ RELEASES STAR CONTENT THAT ARRIVES IN PORTUGAL ON FEBRUARY 23

Portugal is included in the group of countries where the Star entertainment area will be available on the Disney+ platform from 23 February. Star’s launch will be simultaneous with the United Kingdom, Ireland, France, Germany, Italy, Spain, Austria, Switzerland, Belgium, Luxembourg, Netherlands, Norway, Sweden, Denmark, Finland and Iceland, Australia, New Zealand and Canada. Disney warrants that the content made available in the Star area will differ by country. (January 28)


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