‘Tesla wants to get rid of showrooms in expensive locations’


That meldt Electrek based on insiders. Also, a higher proportion of sales associates would work remotely rather than in Tesla stores.

Tesla CEO Elon Musk also decided in 2019 to close stores in expensive places. At the time, this was not offset by the fact that shops were added in other places. Sales would mainly take place via the internet. Many employees lost their jobs as a result. Musk reversed the decision a few weeks later because the decision was allegedly made on the basis of unrepresentative data about internet sales. Tesla had to cut back at the time because of the European launch of the Tesla Model 3.

The change of course for the Tesla stores seems to come two years later. According to Electrek, the number of sales locations is increasing, but the delivery centers are located in places where the rent is lower.

test drive

The number of store employees would not decrease this time. However, employees are less likely to work from the stores themselves.

People who now indicate online that they want to buy Tesla or take a test drive will be assigned a sales representative from a store in the area. In the new situation, that would change to employees who help customers remotely and can ensure that they can take a test drive at a certain location and unlock the car.


Source: RTL Nieuws by www.rtlnieuws.nl.

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