Reuters also points out that Tesla, which has aggressively cut the price of its cars in several regions this year, is resorting to traditional automaker tactics in offering incentives to clear available inventory. It is doing all this at a time when it is facing an unfavorable economic environment and increasing competition.
Elon Musk, the CEO of Tesla, told the company’s shareholders on Tuesday that it will for the first time try advertising, which is needed to boost demand. Musk also warned that Tesla is not immune to global economic difficulties. He also added that the world economy is facing a difficult 12 months.
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