Tesla ahead of Audi on the list of premium manufacturers in the USA

Tesla is an increasingly serious competitor in the premium segment, and after Audi, the California company is “on target” with BMW, Lexus and Mercedes-Benz.

Many, even members of Tesla’s team, do not consider cars of this brand to be luxurious, but this time it is not the essence. The American manufacturer calls its cars “premium” products, for the simple reason that they are more expensive than most competing models and, of course, more prestigious compared to “mainstream” class vehicles. However, the automotive media “pushed” Tesla into the premium segment, so that’s it.

As they write Hot Tires, Despite the fact that the cars of this manufacturer inside the cabin are not nearly as attractive as the representatives of the German premium trio, Tesla obviously does not mind continuing with sales success, especially across the “big pond”. In fact, Tesla has overtaken Audi, so it now ranks fourth among premium brands in terms of sales (according to data related to 2020). Although the company from Palo Alto is still behind those who hold the podium in the USA, it seems that it is only a matter of time before they catch up.

Tesla registered about 200,500 vehicles in the United States during 2020. Meanwhile, 183,600 Audis have found new owners. In 2019, the brand from Ingolstadt registered almost 50,000 more vehicles in the USA compared to Tesla, so we get an even clearer insight into the progress of the company Ilona Maska.

The top three premium manufacturers in the U.S. by number of new registrations in 2020 are BMW, Lexus and Mercedes-Benz (respectively). According to Experian’s Automotive News Research & Data Center, sales of premium vehicles in 2020 looked like this:

BMW: 287.259

Lexus: 271.384

Merecedes-Benz *: 265,600

Tesla: 200.561

Audi: 183.594

* Automotive News points out that data for Sprinter and Metris are excluded from these statistics

So, Tesla is only 65,000 registrations behind Mercedes-Benz! Until a couple of years ago, that was simply unthinkable, especially since the California company produces exclusively electric cars. Competitors have numerous examples with traditional drive in their ranges, which gives them a big advantage in the beginning.

Unless the others do something serious about electrification, it won’t be long before Tesla takes first place in the premium segment, at least in America.

Source: Hot Tires

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