The change in customer behavior also had a significant effect on telecommunications. Calls and sending of regular SMS messages decreased, on the contrary, interest in large data packages increased, so customers increasingly prefer payment directly from a payment card. One of the largest virtual operators, Tesco Mobile, reacted flexibly to the change in customer preferences.
There are currently about 14 million active SIM cards in the Czech Republic, of which 8% account for virtual operators (approximately 1.2 million customers). The covidu pandemic has fundamentally changed customer behavior, and this has been reflected in telecommunications. There has been a growing interest in online recharging and payment of packages directly from payment cards. “Large data packages are now the clear first choice for customers. We are seeing a decline in the number of SMS messages. Customers are increasingly replacing traditional calls and especially SMS messages with instant messaging services. Large operators are migrating from subscriptions to flat rates. and creating family offers, “explains Jan Semotán, CEO of Tesco Mobile for the Czech Republic and Slovakia.
The virtual operator Tesco Mobile also reacted to the change in customer behavior. It has tripled the volume of the most frequently used packages, both for existing and new customers. “Great customer interest was in our new DIGI, which allows you to pay for the package directly from the payment card. In our application, we launched the MY FAMILY function, which allows you to link multiple accounts and up to 4 numbers call each other for free. The latest news is the revolutionary SIMPLE tariff. , which combines the benefits of prepayments with flat rates, “says Jan Semotán.
As the name of the tariff itself (SIMPLE) suggests, it’s really easy. The customer buys a SIM card, then downloads an application in which he enters a payment card and then just chooses the most suitable tariff. The price is deducted from the payment card when activating the tariff. It is valid for 30 days, then automatically renewed (unless deactivated). More information can be found at www.simple.cz. The customer can choose one of four options:
The SIMPLE 2GB tariff is now offered for a trial for CZK 1 (the promotion is valid until the end of 2021).
With the SIMPLE DATA tariff, a minute of calling costs CZK 2.5 and one SMS message CZK 1.5.
Source: Tyden.cz by www.tyden.cz.
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