Ternström’s nightmare dinner with the Lamborghini boss: “Insanely embarrassing” – Chronicles

“Not a day goes by without me thinking about my incredible faux pas… I’m really freezing to ice by total cringe.”

This is a chronicle. This means that the content is the writer’s own opinion.


I’ve done away with myself. And quite seriously. Not a day goes by without me thinking about my incredible faux pas that happened this summer. I really freeze to ice of total cringe.

We are going to Rome and the presentation of the Lamborghini Huracán STO. It was late July and scorching hot, as usual in Italy during the summer. The car was absolutely fantastic, the best I have ever driven – and then I have driven just about every supercar on earth. I wrote about it in two issues in August. Huracán STO sells like hot cakes in the sunshine, I think the whole production will soon be sold out.

Now to the point. I love Hawaiian shirts. It is my favorite garment on hot summer days. There are lots of fun colors and patterns, and they have a built-in air conditioner. Yes, you read that right, the garment is quite loose and lets in plenty of air. Very comfortable. Feel free to try! I have a considerable collection, everything from the classic red Magnum shirt to more elegant in dark colors.

Our columnist in a Hawaiian shirt during the first press run of the track whip Lamborghini Huracán STO.

I obviously had a Hawaiian shirt on me during the day we test drove the car. A red. It was fantastically nice on the racing track Vallelunga a half hour drive from Rome. Lots of laps with the car, and then a bunch of interviews, including with chief designer Mitja Borkert and Maurizio Reggiani, who is development manager.

In the evening, a dinner was arranged at the hotel for the journalists who drove the car during the day. We were four or five in total. As it was terribly hot even in the evening, I ignored wearing a jacket, instead I cut a screaming blue Hawaiian shirt with patterns of surfboards and pickups, before I went down to the restaurant.

I absolutely should not have done that. When I was shown to the table, I realized that I was totally wrong dressed. I would not have dinner with any motoring journalists at all. No, I would eat with Stephan Winkelmann himself – CEO of Lamborghini and Bugatti.

He was extremely well dressed in a suit and tie. I was dressed like a clown. It was so insanely embarrassing. Luckily we shared a table with some more from Lamborghini who were a little more casually dressed. However, no one with a colorful shirt with surfboards and pickups.

During dinner I talked with Stephan Winkelmann about how incredibly well-dressed everyone was at the restaurant. “It was like a fashion show.”

“Yes, and so we have you,” was his reply. Does not get much worse than that.

Always equally well-dressed: Stephan Winkelmann, CEO of Lamborghini.

I can only hope that I will be offered more test runs in the future, even though I understand that my chances are quite small. No one wants to have a nice dinner with a clown.

“Thank you very much, Mate!”

Two weeks later would Stephan Winkelmann will hand over the CEO position of Bugatti to Mate Rimac, in a solemn manner. Apparently Mate Rimac had been wearing shorts and a t-shirt, to the horror of all elegantly dressed Italians. Many thanks, Mate! You removed some pressure from a Swedish motoring journalist who does not understand the basic dress code.

Now over to something completely different. I have had a lot of work with my startup Jetson and our flying car. At the time of writing, we have sold over 300 helicopters with a total value of over a quarter of a billion.

Right now we are building a factory in Italy and employs an insane amount of people. I will therefore not be able to write chronicles in Sweden’s best motoring magazine for a while to come. I take a short break and return in the fall. See you!

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Source: Senaste nytt från auto motor & sport by www.mestmotor.se.

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