Ternström: The truth about Lamborghini and the tractors (and everything else) – Chronicles

“Supercar Lamborghini are obviously not entirely happy with the matter. They absolutely do not want cheap gadgets like energy drinks or android phones that parasitize on their good name.”

The tractors may be, but the owners of Lamborghini are not really happy with the agreement that Ferruccio made with his son.

This is a chronicle. This means that the content is the writer’s own opinion.


But wait a minute. Does Lamborghini also make tractors? Mobile phones? Many people think that the brand is only about supercars, and get confused when they see an energy drink or a pair of headphones with the same name. The confusion is total. What really matters?

The Lamborghini brand is used on a variety of products. Not only on the famous supercars from Sant’Agata. Most people think it’s the same company. That tractors and fast cars are manufactured in the same factory. The truth is far from this, and few know what it really is. This chronicle will sort out the concepts and explain what it really is like.

Ferruccio Lamborghini began his career by manufacturing implements and tractors for agriculture. This was 1948, fifteen years before he started production of supercars. The tractor factory became extremely successful and provided Ferruccio with lots of capital, which was crucial when he started the car factory in 1963.

Lamborghini Trattori bears an extremely similar logo and still manufactures tractors today. However, it has never been part of the supercar factory. It has always been a separate company. Thus, tractors have never been manufactured alongside cars.

Ferruccio Lamborghini was a good entrepreneur. He managed to start a number of other companies with the same name. Among other things, a manufacturer of air conditioning that also still exists today. Yes, you can buy an AC unit with the same logo as the famous supercars. I think this is fun. If you are going to buy an AC, why not ask for a Lamborghini. Significantly more fun than a Hitachi or Mitsubishi for your next attefallshus.

Then we have a company called Tonino Lamborghini. This is extra important to keep track of. Tonino Lamborghini is Ferruccio’s son. According to legend, the son popped into Dad’s office and asked if he could print the famous logo on a t-shirt. As confirmation, he received his father’s signature on a very simple written contract on a piece of paper, in which Ferruccio allowed his son to use the logo on all sorts of ideas.

This simple agreement, according to legend handwritten on the back of a sketch of an engine, is today worth several billion. Tonino lives well on this, as the agreement is valid even when father Ferruccio Lamborghini sold his company in the early 70s. Tonino Lamborghini has the right to use the logo on whatever products he wants, which he uses best he wants.

That’s why you can find energy drinks, sunkissed Chinese mobile phones and a large number of products of relatively low quality stamped with the brand Tonino Lamborghini, of course with a logo that is very similar to that used by the part of Lamborghini that manufactures supercars.

Tonino Lamborghini and his family have supported themselves on this business for over 30 years.

Supercar Lamborghini are obviously not entirely happy with the matter. They manufacture cars of the highest class and are extremely careful about their brand. They absolutely do not want cheap gadgets like energy drinks or android phones that parasitize on their good name. Unfortunately, they can not do anything about it.

Despite several lawsuits against Tonino Lamborghini, they can not force him to stop. The agreement, even if it is written on the back of an engine drawing, still applies. Ferruccio’s signature has gained legal force, and thus basta.

Look at that. Then you know more than 90 percent of your friends. The next time you see a mobile phone or an energy drink with the Lamborghini brand, you know that it has nothing at all to do with the supercars of the same name.


Source: Senaste nytt från auto motor & sport by www.mestmotor.se.

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