Nuno Borges, currently the only Portuguese tennis player in the world top 100, is the most recent ambassador for Hyundai Portugal. The South Korean car brand thus strengthens its position in sport, a territory where it already has another Portuguese athlete, the Moto GP rider, in a bet that also marks the debut of the brand in tennis.
“Supporting sport is part of Hyundai Portugal’s strategy, which, over the years, has supported the most diverse modalities, from running to motorsport, through Team Hyundai Portugal and the historic relationship with its ambassador and MotoGP rider Miguel Oliveira”, stresses the brand in a statement, where it adds that the support for Nuno Borges “reinforces the brand’s connection to sport and, consequently, the presence in a new territory, in this case of tennis, solidifies the spirit of leadership, perseverance and continuous improvement of the South Korean brand with those who make a difference in the national and international sports scene.
“Nuno Borges is currently the best Portuguese tennis player and one of the biggest promises on the ATP Tour international circuit. Undoubtedly, this association is a reinforcement of the brand’s positioning in the sport territory, where we always want to associate with the best and support the national talent that stands out abroad”, points out Ricardo Lopes, COO of Hyundai Portugal, considering that “the Nuno is a clear example of this, he proves that excellence can be achieved based on values such as ambition, confidence, the will to win and perseverance”. “We welcome Nuno Borges with the full conviction that by sharing these fundamental values we will continue to grow together and make a difference’”, concludes the official.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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