Telefónica pacts with the Spanish tennis player Rafa Nadal the extension during five more years of the agreement sponsorship which has united both parties since 2014. In this way, the athlete will continue to be an ambassador for the telecommunications operator’s brand throughout the world, after completing several weeks of negotiations with an agreement.
The previous contract expired in the middle of this year 2020. As La Información advanced, the terms were renegotiated after Nadal’s thirteenth victory at Roland Garros after an agreement was not reached. The goal of the athlete was to extend the term of this new contract for more years. And so it has been: add five ‘extra’, that is, up to 39 years.
“I am especially excited to continue counting on Rafa Nadal as an ambassador, without a doubt it is something very special for us,” said the president of the operator, José María Álvarez-Pallete, who insists that the Mallorcan is “a great source of inspiration for all our professionals, clients and for all athletes “.
It was in the middle of 2014. Telefónica and Rafa Nadal signed a sponsorship agreement that lasted for six years. The tennis player became the Image not only of the corporate brand, but also of others such as Movistar in Spain and Latin America, O2 in the United Kingdom and Germany and Vivo in Brazil. Since that date, it has launched several initiatives. Among them stands out the ‘Rafa Nadal Academy by Movistar’, inaugurated in Manacor (Mallorca) on October 19, 2016. Thanks to this extension of the agreement, this sponsorship of this infrastructure will continue.
The hard core of sponsors
Nadal is the most prominent name on the list of Telefónica brand ambassadors that have been incorporated in recent years. The chef Ferrá Adriá, who joined in 2010, just before closing his mythical restaurant El Bulli to create his foundation, or the cyclist Alejandro Valverde, who renewed three more years in 2019, is still on that payroll. recent agreements signed with Spanish badmington player Carolina Marín.
With this agreement, Nadal keeps Telefónica within the hard core of its sponsors, which also includes the car brand Kia Motors, Mapfre or Richard Mille. At the end of last year one of them changed: Banco Santander overtook Sabadell and kept the contract as the athlete’s ambassador. According to the specialized magazine Forbes, in 2019 the tennis player earned a total of 26 million dollars for this type of business alliances (14 million in salary and prizes for victories). Keep in mind that a significant part of that amount is provided by Nike, the most prominent sponsor.
Source: LA INFORMACIÓN – Lo último by www.lainformacion.com.
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