Telecinco leads in the month of April

The total consumption of this month is 3 hours and 49 minutes per day per person, 74 minutes than in April of last year.

With a share of 16.2%, Telecinco leads the audience ranking in April. These are data collected by, whose report recalls that the chain has been leading for 32 consecutive months. The golden minute of last month also goes to Telecinco, which reached the 7,094,000 viewers on April 17 at 10:16 p.m. with the broadcast of the Copa del Rey.

Antenna 3, in second position (13.8%), achieved its best April in the last six years. The ranking continues with the themes of payment (8.9%), La 1 (8.3%), autonomic (8.2%), La Sexta (6.6%), Cuatro (5.1%), La 2 (2.8%), Nova (2.5%) and FDF (2.3%). The 1 registers its monthly historical minimum.

For targets, Telecinco is the leader in women, in the 13 to 64 age groups, as well as in the “Target Comercial”. Antena 3 leads in men and in those over 64 years of age. The leading option for children from 4 to 12 years old is consolidated in the “Payment Topics”, with various channels in its offer.

As to regions, in Telecinco it leads in Andalusia, the Basque Country, Galicia, Madrid, Valencia, the Canary Islands, Asturias, the Balearic Islands, Murcia and “Rest”, while Antena 3 is the leading channel in Castilla La Mancha, Aragón and Castilla y León. TV3 remains the leading channel in Catalonia.

Telecinco is the leader in the morning, afternoon and “late night”; Antena 3 leads the desktop and Prime Time, and Payment Themes are the most viewed option at dawn.

Television consumption

The total consumption of this month is 3 hours and 49 minutes per day per person, 74 minutes than in April of last year, when the historical maximum was registered, and 3 minutes less than in March.

Linear consumption is 221 minutes (97% TTV) and Deferred 8 minutes (3% TTV), a total of 229 minutes per person per day (3 hours and 49 minutes).

Those who spend the most time watching television per day are, by sex, women (4 hours and 08 minutes on average per day) and by age group, those over 64 years old (with 6 hours and 32 minutes on average per person up to date).

The daily consumption time of the viewers who watch television each day is 5 hours and 26 minutes a day, 69 minutes than in April 2020 and identical to the month of March.

32.2 million Spaniards contact the television medium daily, which represents 70.4% of the population. The accumulated coverage in the month is 44 million, that is, 96.4% of the population has watched television for at least one minute in April.

In April 2021, 4 hours and 20 minutes per person per day were dedicated to “using” television, 88 minutes less than last year. The time for “Other uses of the television” is 31 minutes person / day (Internet, play and other consumptions).

Television groups

The ranking of television groups is headed by Mediaset in April, thanks to the 28.9% share. It is followed by Atresmedia (27.3%) and Grupo RTVE (13.7%). Proved television adds 72.0% of screen share and public 22%.

Television groups audience

Autonomous chains

The regional ranking by screen share is led by TV3 (14.5%), TVG (10.7%), ETB2 (10.4%), ARAGON TV (9.8%), C.SUR (7, 4%), CMM (6.3%), TVCAN (6.3%), TPA (6.1%), C.EXT.TV (5.4%) and TELEMADRID (5%).

The private autonomic companies register a 0.4% share with 7 at the top, followed by La 8 and 8TV.

Payment themes

The set of themes has an 8.9% share of the screen and repeats its best monthly historical result.

The ranking of channels in this group is made up of Movistar LaLiga (0.7%), Movistar Liga de Campeones (0.3%), Calle 13 (0.3%), TNT (0.3%), FOX (0 , 3%), AXN (0.2%), Canal Hollywood (0.2%), Comedy Central (0.2%), # 0 (0.2%), #VAMOS (0.2%) and Canal History (0.2%).

36% corresponds to televisions that broadcast only on pay television and the remaining 64% to free-to-air channels.

Distribution systems

Consumption through pay television accounts for 27.1% of the total and also repeats its best monthly historical result.

Television consumption by distribution systems has been distributed as follows:

  • TDT: 72,9% (-0,2).
  • IPTV: 16,6% (+0,4).
  • Cable: 7,6% (-0,4).
  • Digital Satellite: 1.5% (repeat result).
  • «Others»: 1.3% (repeat result).

Most viewed broadcasts

The most watched broadcast of the month corresponds to the Copa del Rey (Athletic de Bilbao-Barcelona) on April 17, which reached 6,104,000 and a 35.1% share.

The ranking of broadcasts by programming genres is as follows:

  • Film: «The movie / A coup with style» (A3, April 10): 2,098,000 and 12.7%.
  • Series: «My daughter» (A3, April 11): 2,565,000 and 17.1%.
  • Informative: “Antena 3 Noticias 2” (A3, April 26): 3,594,000 and 22.9%.
  • Cultural: «Antena 3 presents« My daughter »(A3, 04 April): 2,201,000 and 12.8%.
  • Entertainment: “Rocío, tell the truth live: previous” (T5, April 21): 4,030,000 and 22%.
  • Sports: «Football: Copa del Rey / ath.bilbao-barcelona» (Q5, April 17: 6,104,000 and 35.1%.
  • Animation: «The Simpsons» (Neox, April 25: 418,000 and 3.5%.

Most viewed broadcasts

Daily news

Antena 3’s news programs (2,577,000 and 18.8%) are the most viewed for the sixteenth consecutive month. Telecinco (1,980,000 and 14.5%) occupies the second position and La 1 the third (1,496,000 and 10.7%).

Antena 3 is the leader with its desktop newscasts from Monday to Sunday and at night from Monday to Friday; Telecinco is the leader in the night edition on weekends; La1 occupies the third position in the average of the four editions; Antena3 is also the leader in the simulcast concept (La1 + 24 hours), followed by Telecinco.

Social audience

The ranking of networks by number of tweets is led by T5 (47.3% of the total), La Sexta (15.6%) and MEga (13.2%).

In the last month, the television programs that have had the most presence on the social network of Twitter are «Rocío. Tell the truth to stay alive ”(T5),“ El Chiringuito de Jugones ”(Mega) and“ Survivors ”(T5).

The entertainment genre programs account for 50.3% of the tweets, followed by the Information genre (21.3%).

Television advertising

The GRP volume of advertising campaigns increased by 61% compared to April 2020. The most viewed spot corresponds to the “Ssangyong / Tivoli-Korando” campaign in Q5, with 50 GRP 20 “(” Survivors “, April 8) .

The first positions for the different advertising attributes are:

  • Campaign: “Vinted.es/buying and selling clothes and accessories” with 2,705 grp 20 ″.
  • Advertiser: «Procter & Gamble España, SA» with 4,950 grp 20 ″.
  • Brand: “Collector’s Gallery” with 3,832 grp 20 ″.
  • Sector: Food with 19% of the advertising pressure.

April television advertising

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Source: Marketing Directo by www.marketingdirecto.com.

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