Tel Aviv Expo and ADNEC Abu Dhabi have signed a strategic memorandum of understanding

Promoting collaborations in the field of regional exhibitions within the framework of the Avraham Agreements, and in addition, the possibility of holding Abu Dhabi Week in Israel and Tel Aviv Week in Abu Dhabi

Signing the Memorandum of Understanding. Photo courtesy of the Adnec Group and Expo Tel Aviv

Tel Aviv-Yafo and Abu Dhabi, February 14, 2021: Tel Aviv Expo, the international conference and exhibition center of the Tel Aviv-Yafo Municipality, has signed a memorandum of understanding with the National Exhibition Center in Abu Dhabi (ADNEC). The main memorandum of understanding is to promote collaborations in the field of conferences and exhibitions, to produce new conferences and exhibitions and to carry out peer learning in various fields related to the industry.

The Memorandum of Understanding constitutes the implementation of the Avraham Agreements, and the cooperation between the conference centers will enable the sharing of knowledge and the expansion of the field of conferences and exhibitions in the two cities. The Memorandum of Understanding is an expression of trust between the parties, which enables and exposes the Tel Aviv Expo, through collaborations, to market segments, customers and new options. The document was signed in a virtual signing ceremony, by Tamir Dayan – CEO of Expo Tel Aviv andHumeid Matar al-Dahari – CEO of the ADNEC Group.

Signing the Memorandum of Understanding. Photo courtesy of the Adnec Group and Expo Tel Aviv

Humeid al-Dahari, CEO of the ADNEC Group: “Our relationship with Expo Tel Aviv will allow for broader growth in the field of exhibition development in the United Arab Emirates and the wider region, which ADNEC is consistently trying to promote. This strategic collaboration demonstrates ADNEC’s efforts to promote intra-regional collaborations, and will propose new developments for the transfer of knowledge to local audiences. Through this collaboration, we strive to promote innovation and business opportunities between our two countries. In addition, this partnership will continue to push ADNEC’s leading position as a leading destination for business tourism. We continue our efforts to identify opportunities for cooperation with a variety of regional and global partners, which strengthen the field of business tourism in the Middle East and the world. ”

Tamir Dayan, CEO of Expo Tel Aviv: Expo Tel Aviv, the International Conference and Exhibition Center, has signed a memorandum of understanding with the leading parallel center in the Emirates. We see this partnership as an opportunity to produce joint ventures, exhibitions and conferences, and to exchange information between leading centers, for the benefit of promoting the conferences and exhibitions industry. Since both countries are leaders in vaccinating the population against the corona virus, we estimate that we will be among the first centers to open our doors to conferences and exhibitions.

Gal Sharabi – Coalition Chairman and Councilor in the Tel Aviv Municipality: “Tel Aviv-Yafo as a global and international city, promotes activity and cooperation with dozens of countries, and the signing of the Memorandum of Understanding includes the possibility of holding mutual events, one of which is Existence of Abu Dhabi Week project in Israel and Tel Aviv Week in Abu Dhabi“.

Signing the Memorandum of Understanding. Photo courtesy of the Adnec Group and Expo Tel Aviv

Information about Expo Tel Aviv: Expo Tel Aviv is a municipal corporation of the Tel Aviv-Yafo Municipality and is located in the city of Tel Aviv-Yafo, the capital of commerce and culture of Israel. The Tel Aviv Expo began in 1933 with the cornerstone laying ceremony for the permanent buildings of the “Eastern Fair”. With the establishment of the State of Israel, the compound was built in the city of Tel Aviv on Rokach Boulevard and was known as the “Fair Center”.

At the end of 2018, with the aim of positioning the center as an international exhibition and conference complex, its name was changed to “Expo Tel Aviv”. The company logo, from then until today, is a flying camel. The camel – symbolizes the East running lazily, while the wings – symbolize the burst of innovation, initiative, flight and progress of the West, which accompany the center to this day. At the 2010 Tel Aviv Expo, it hosted the Eurovision Song Contest, which was broadcast to 200 million viewers worldwide.

information about ADNEC: The National Exhibition Company in Abu Dhabi (ADNEC) is part of ADQ, one of the strongest and largest companies in the region, with a broad portfolio of large companies in important areas of Abu Dhabi’s diverse economy. ADNEC is a leading company in the management and development of international strategic centers and was established with a vision to be the leading destination for international and prominent international conferences, exhibitions and congresses in the Middle East and North Africa. It operates and owns the National Exhibition Center in Abu Dhabi – the largest exhibition center in the region. In addition, the company owns and manages other centers including ExCeL London, Al Ain Convention Center, Aloft London ExCeL Aloft Abu Dhabi, Andaz Capital Gate Abu Dhabi, ADNEC Services LLC, Capital Hospitality, and IDEX LLC are owned by ADNEC.

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