Saturday, 11/09/2021; Nikos Kaimakamis
The main reason TCL will not move forward with Project Chicago is its inability to keep costs low. Creating a foldable proves to be not. A cheap affair.
The foldable prepared by TCL, with the code name Project Chicago and aimed to compete with Samsung with the Galaxy Z Flip 3, will eventually never be released, the company announced. The reason for this is because TCL has not been able to keep its costs so low that it is more affordable than the competition.
The lowest price TCL could get for its Samsung Galaxy Z Flip 3 competitor was $ 800, but that had no commercial luck, according to the company’s reasoning, since the consumer could buy something with this price, would give something more to acquire the most well-known product of the competitor.
A significant advantage would be a much lower price, which was not possible for TCL. So, this foldable design crashed before it even started its maiden voyage in the ocean of smartphones.
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Source: Techblog by techblog.gr.
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