The new Tasty Poke invites you to connect with the more natural side through your own essence, caring for the planet and sport.
After several years of expansion throughout the national territory and countries such as Italy and Brazil, Tasty Poke reinvents itself and returns to its roots to connect with its essence.
The pioneer chain in pokebowls, the dishes of Hawaiian gastronomy, launches a corporate identity that inspires real moments connected with nature, sports and the community, keeping in mind the native beginnings of the dish and its culture.
It is rebranding of the brand includes a slight modification of the logo, new colors and new fonts that have already been reflected on the web and social networks, as well as a new concept of interior design in its new premises.
In the words of Alba Campo, Marketing Director of Tasty Poke, “Our strong point is undoubtedly the quality and flavor of our dishes and we wanted to reflect this in this new identity. The new Tasty seeks to distinguish itself from the competition by appealing to the origin ».
‘From the origin, Tasty Poke is born’. With this powerful slogan and its new image, the brand seeks to strengthen the ties of the brand with the origins of poke in the Hawaii of fishermen and traditional farmers through the elements of nature.
«The logo has been modified very slightly. However, we have given the brand a series of resources and values that connect it directly with nature and its most authentic side. The values are the four elements: earth, fire, sea and air. Each of them is directly connected to Hawaii and reinforces the philosophy of Tasty ”, Alba Campo clarifies.
The air, which propels the fishermen’s boats and creates the waves that make Hawaii a surfing paradise; the Water salty that surrounds the islands and the fresh water that irrigates them, creates majestic waterfalls, brimming with life; the Earth that is reflected in the canyons, lava fields or tropical forests, all the earthly treasures that the island houses; and the fire, present in their culture and their Maori dances.
The animal associated with the new brand image is the blacktip reef shark, a scrawny one from the Pacific Ocean that lives in shallow and warm waters, a species native to Hawaii.
In parallel to the renewal of its image, Tasty Poke prepares its new openings, the most recent in Madrid and Valencia.
“With the entry of Manolo Bakes into Tasty Poke the expansion plan has been magnified, we will close next year with more than 50 stores in Spain, Italy and Brazil”, adds Alba Campo.
On September 15, a new Tasty will open its doors on Calle Corazón de María, 33, with a new brand image, new colors, new decoration and an atmosphere that takes us back to the origins of the star dish on the menu. On September 23 it is Valencia’s turn, where the chain opens its first venue in an event enlivened by DJs.
The campaign of rebranding on social media, which premiered with a teaser in which everything related to his old image disappeared simulating a hack account, it has been a success and thousands of profiles already know the image of the brand. Free attitude, authenticity and courage remain the values that prevail at Tasty.
Do not miss anything from MarketingDirecto.com and join our Telegram t.me/MarketingDirecto
Source: Marketing Directo by www.marketingdirecto.com.
*The article has been translated based on the content of Marketing Directo by www.marketingdirecto.com. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!