” So is an AI tool to aid in research and discovery on TikTok “, confirmed the social network TikTok, while emphasizing that it is only in the early stages of exploring a chatbot d’IA. Tako is thus undergoing a limited test with selected users in the Philippines.
Beyond these tests, TikTok specifies that there is currently no defined plan with Tako. The underlying technology is not detailed, although there is mention of a third-party chat assistant.
Apart from its name… Tako is not a real surprise, knowing for example that Snaptchat also relies on generative AI with a chatbot called My AI. The latter is based on the same language model technology as OpenAI’s ChatGPT.
The TikTok algorithm shaken up?
According to TikTok, Tako is designed to facilitate the discovery of entertaining and inspiring content. It remains to be seen to what extent its proposals are likely to conflict with TikTok’s famous algorithm.
Essential to the virality of certain videos, TikTok’s recommendation system is sometimes criticized for repetitive patterns and confinement to the same themes. A repetitive aspect that can potentially be harmful, especially with a young audience and for sensitive subjects. TikTok is working on improving this aspect and Tako could possibly contribute to it.
According to The Vergewhich had access to screenshots shared by Watchful Technologies (montage above), Tako can be accessed above the TikTok profile icon to the right of a video and offers a rather common chat interface.
With a stern warning
” By offering personalized recommendations, facilitating direct dialogue and guiding users through the vast landscape of TikTok, Tako is transforming the way users browse and discover content. “, anticipe Watchful.
In any case, there is a warning for Tako testers who are invited not to don’t trust blindly in the experiment for the accuracy of his answers. It’s common with generative AI and hallucinations.
” Tako should not be considered a medical, legal or financial adviser “, can we read in the warning. private information furthermore should not be shared with Tako, knowing that the conversations can be analyzed for questions of security and improvement of the experience.
Source: GNT – Actualités by www.generation-nt.com.
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