Taguspark repositioning itself as a City of Knowledge – Media & Advertising

In a repositioning intended to be aligned with the Oeiras Valley project, Taguspark will assume the name City of Knowledge. “With this change of signature, we decided to underline what we do. It is knowledge that is at the origin of development, that allows us to go further and expand borders. We want what we do here to be an example for the country at all levels ”, justifies Eduardo Baptista Correia.“

Taguspark has the characteristics of a special city. Everything that happens here is in an urban context “, explains the CEO, stressing that, currently,” the park brings together a set of services and areas of commerce, it has art and culture, it has policies of civism and dignity at work “. “We are an economic city, which produces knowledge based on science and technology, which produces wealth”, concludes the official.

The space, created in 1992 as a science and technology park, has evolved over the years and the aim is that the new positioning conveys the idea that “Taguspark is today, much more than a park dedicated to science and technology” , asserting itself as “a vibrant, innovative, competitive, avant-garde and multicultural ecosystem, made by all those who work and visit the park daily”.

“It is a unique working city in Portugal, focused on people, the values ​​of civism, art and culture, well-being and happiness, it is described in a press release on repositioning, whose strategy and communication are be developed in conjunction with the F5C agency.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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