LinkedIn introduces swipe-up links in the stories. The feature thus offers interesting possibilities to direct more traffic to your own site. We explain how you use the new function.
In autumn last year, LinkedIn launched the story format for its own platform. Just like in other social networks, the stories are available for 24 hours and thus offer the opportunity to share casual content with your own followers. The entertaining format is very popular among users on other platforms, which probably means that LinkedIn is currently working hard on updates for the stories. So announced the company now that swipe-up links will be usable in the LinkedIn Stories from now on.
With the help of a swipe-up link, it is possible for the respective profile to add a link to each story slide. The followers can then swipe up and land on the desired page. For example, your own blog articles, products or events can attract significantly more attention. Anyone watching the story can swipe up with one movement and look at the page. If you click on “Back” you will find yourself back in the story.
How to add a swipe-up link to your LinkedIn Stories
- Open your LinkedIn story and add content
You can either take photos and videos using the camera or access previously recorded content using the gallery icon in the bottom left.
- Click on the link symbol at the top of the screen
- Paste your swipe-up link
You can insert any link here. Your followers will be redirected to the selected page by swiping up.
- You can edit the link by clicking on the link symbol again
If you have accidentally inserted the wrong link or would like to check it, you can click the link symbol again and choose between “Edit link”, “Link preview” and “Remove link”.
- Publish your story
In the last step you can click on “Share story”.
LinkedIn itself states that it should be possible to select the action button yourself. Instead of “Find out more”, something like “Buy now” or “Register now” could be used as a CTA in the story. We haven’t seen this feature yet.
Insights in link clicks in the LinkedIn story
After the story has been published, you can see how many unique users have been reached and how many link clicks have taken place. To do this, simply click on the eye symbol in the published story. Social media expert Matt Navarra shared screenshots on Twitter of what the insights look like on LinkedIn.
LinkedIn Stories also shows unique views and link clicks stats
Tap the 👁 icon bottom right of your story to view LinkedIn Story Insights pic.twitter.com/4SCbqYucGN
— Matt Navarra (@MattNavarra) January 12, 2021
Unfortunately, the swipe-up feature is not activated for all users. Similar to Instagram, which only allows swipe-up links from a follower number of 10,000, LinkedIn also sets conditions. Only certain profiles can insert a link in their stories:
- LinkedIn Pages (all company pages)
- Profiles with more than 5,000 networks or followers who have shown the “Follow” button in their profile instead of the “Network” button
Some users are still unsure how well stories really fit LinkedIn. After all, they are known from the more private environment of Facebook, Snapchat and Instagram. But from the many updates from LinkedIn you can see that the business network would like to follow suit. And an additional channel to get traffic to your own site should at least be worth considering for every company.
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