Survey: Adults are hooked by children’s digital lives

Are you a total noob and put it in your head when your kids talk about gaming?

Then you are not alone and there is no need to ragequitte.

Almost half of all Danish parents feel put off by their children’s gaming, a new study shows. And more and more parents are taking up the fight in the digital world.

It abounded with electronic Christmas presents under the Danish Christmas trees on Christmas Eve. This presents a challenge for many Danish families, where parents have difficulty following and understanding the digital world in which their children spend so much time.

A new study conducted by YouGov for Denmark’s leading department store chain Elgiganten shows that a majority of adult Danes have a harder and harder time keeping up with technological development, and this also applies to parents in relation to their children’s daily lives with the internet, computers and games. The study shows a growing gap between generations, with parents hooked on children’s digital lives.

Parents can not keep up

Almost half (45%) of the Danes surveyed believe that it is difficult for parents to follow or have an overview of their children’s digital lives. In 2020, only 37% had the same attitude. Approx. at the same time, one in five believe that the parents do not have the skills to do so. For example, computer games take up a lot of space for children, and here the study shows that adults over the age of 40 feel hung up when it comes to understanding the gaming universe. Compared to the younger generation in the study, which has grown up in line with technological development, far fewer in the age group 40-49 years know the concepts such as Loot (19%), Noob (33%) and Twitch (28%). And just exactly this age group, have children at an age where these concepts are a normal part of their digital daily lives.

The parents need to get into the fight

If you compare the results from 2021 with the figures from 2020, you can see an increasing trend, where this gap between the generations and the digital understanding is gradually getting bigger and bigger. These are figures that worry Peder Stedal, CEO of Elgiganten, a bit, but which he also believes can be solved by seeking out more guidance:

“It is a challenge when parents can not keep up with the digital world in which their children move. As parents, we want to participate in our children’s lives, and we often engage in the physical leisure activities. But many are off when it comes to online activities. This is often due to a lack of knowledge and insight, and we believe that this can be easily rectified if you simply seek good advice and guidance. And this is where we can help. Technology is constantly evolving, and our employees are constantly updated and trained to answer all types of questions regarding electronic products and digital challenges. It’s also a fantastic world to access, so it’s just a matter of throwing yourself into the fight. “

Small change on the way

Half (53%) of those over the age of 40 express that they do not have a desire to become more familiar with computer games, but the survey also shows that this dropped from 60% last year. It could be a sign that parents have become more aware of the gap that has arisen. 38 percent also believe that parents should show the same interest in their children and computer games as they show children and sports activities, which is also an increase from 34% in 2020.

Casper Mortensen, Assistant Sales Manager Gaming, nods in recognition of the problem: “When we participate in gaming events such as BLAST or NPF, we hear from many parents how challenging it can be to keep up with the children’s interest in gaming. Fortunately, we are also seeing how parents are increasingly participating in esport events and how beneficial it is for both parents and children. By sitting on the sidelines with your children, you create a better understanding of their interest, the games played, their mutual language – and not least the large social network they build along the way. I can therefore only recommend parents to invest some time in diving into the gaming universe with their children in the same way as one does with football, badminton or other hobbies. It is educational for both adults and children and can really help parents understand the world in which the children move. ”

Source: IT-Kanalen by

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