Surprising choice: Miriam Peretz will lead Jerusalem’s summer tourism campaign

In the coming days, the Jerusalem Municipality will launch a summer 2021 campaign aimed at encouraging domestic tourism to Jerusalem, with the presidential candidate at its center

Miriam Peretz will lead Jerusalem’s summer tourism campaign. Photo of a crutch fan

An original and surprising choice as a presenter for a tourism campaign – the Jerusalem Municipality will launch in the coming days a summer 2021 campaign, the purpose of which is to encourage domestic tourism to Jerusalem, and to lead the campaign, the candidate for the presidency was chosen. Miriam Peretz, Who was photographed in several places around the city, such as the Tower of David, the Botanical Garden and the Sultan’s Pool, and called on Israeli citizens to come to her favorite city. The salary that Peretz was supposed to receive for the campaign, she decided to donate to a social organization.

Peretz: “I call on the citizens of the State of Israel to come to Jerusalem, our capital, and enjoy an amazing and vibrant city. Everyone is welcome to come and enjoy the abundance of landscapes, smells, mosaics of people and the special atmosphere of our Jerusalem. ” As part of the campaign, benefits will be given to visitors to the city, hotels and the variety of attractions in it. All details and benefits are listed on the Jerusalem Municipality website. The campaign is by the Jerusalem Municipality and the Jerusalem Development Authority and is carried out through the advertising agency Bauman Bar Ribnai.

Meet the new campaigner of the city of Jerusalem

Miriam Peretz, the bride of the Israel Prize and the educator, was chosen to be the one to call on the citizens of the State of Israel to visit and vacation during the summer months in the capital. Yesterday (Thursday), Peretz was photographed in the pool of the King David Hotel, the Tower of David Museum, the Botanical Garden and the Sultan’s Pool. In each photo center, a special surprise awaited Miriam, set up especially for the Jerusalem summer. Peretz: “At the request of the mayor of Jerusalem, I agreed to participate in a project that calls on the citizens of the State of Israel to come to our capital and enjoy Jerusalem and this city has so much to offer.”

She added: “Today I participated in so many experiences, including the botanical garden and omega surfing in the Tower of David. I invite you all to come to our amazing city. My Jerusalem is my parents’ dream in Morocco. Reach it and get to walk in it and enjoy the abundance it offers us. Jerusalem is a vibrant, fun and special city. We are all welcome to come and enjoy our Jerusalem. ”

Miriam Peretz will lead Jerusalem’s summer tourism campaign. Photo of a crutch fan
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