Sumber Mas Motor cooperates with Bank DKI to make it easier for employees to own Yamaha motorbikes

DAPURPACU – PT Sumber Mas Motor officially signed a collaboration with Bank DKI in preparing a Yamaha motorcycle funding program for employees (17/5).

The collaboration was carried out in line with the increasing demand for motorcycles on credit from the public, especially the Yamaha brand in the DKI Jakarta area.

The signing process was attended by Ramly Irawan, Director of Sumber Mas Motor; Aldo Ramly, Marketing Manager of Sumber Mas Motor; Bambang Nurcahyo, Head of the Consumer Group of Bank DKI and Nanang Mulyana, Senior Manager of Bank DKI.

Ramly said this funding program was promoted in order to increase Yamaha’s market share in DKI and also benefit both parties.

“In addition, it can also provide convenience benefits for consumers who work as employees in owning a Yamaha motorcycle,” added Ramly, in his official broadcast, (27/5).

In addition to preparing a funding program, Yamaha will also provide Safety Riding Training for employees and Yamaha Visit Service facilities at partner companies from Bank DKI, such as PT Transjakarta, RSUD in DKI Jakarta and Mayors of DKI Jakarta.

Separately, the Corporate Secretary of Bank DKI, Herry Djufraini, said that his party also supports the marketing of Yamaha products through funding so that it is expected to increase sales figures.

“The collaboration between Bank DKI and PT Sumber Mas Motor has great and promising potential because the market demand for Yamaha motorcycles is very high,” he said in a written statement.

Until now, there are around 42 models of Yamaha motorcycles in Indonesia that have been marketed. Recently, Yamaha launched the Fazzio Hybrid-Connected, the newest product in the Classy category.

Herry hopes that this collaboration will produce something of good value for Bank DKI and Yamaha through PT Sumber Mas Motor, which supports it in terms of product marketing.

“Moreover, Yamaha has a lot of fans. This synergy and collaboration can build and maximize sales potential from Bank DKI and Yamaha products,” concluded Herry. [dp/MTH]

Source: by

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