Study. More than half of Romanians, eager to get vaccinated against covid. The rural environment is most reluctant to vaccinate.
Following a study Reveal Marketing Research about the perception of Romanians towards vaccination against COVID-19, it emerged that 62% of Romanians are eager to be vaccinated against covid. Of these, 36% intend to do so immediately, and 26% prefer to wait.
The study was conducted on a nationally representative urban and rural sample, with 1,011 online interviews with respondents over the age of 18, between January 6-11, 2021.
- 36% of respondents said they would be vaccinated as soon as the vaccine became available.
- 26% of respondents who say they will be vaccinated, say they will do it later, not in 2021.
- 47% of respondents say they are vaccinated to protect others.
The rural environment is most reluctant to vaccinate
36% of respondents said they would be vaccinated as soon as the vaccine became available
36% of respondents they stated that they will be vaccinated immediately what vaccine will be available while 38% of Romanians say they will not be vaccinated neither this year nor later. Of those who will be vaccinated immediately, 59% are Barbie, and 41% are Ladies. Instead, of those who refuse vaccination, the women have a higher percentage – 66%, compared to 34% men.
26% of respondents who say they will be vaccinated, say they will do so later, not in 2021, according to Reveal Marketing Research. The rural environment is most reluctant to vaccinate: only 24% of respondents are open to immunization as soon as they have the opportunity, compared to 45% of those in urban areas who have expressed their intention to be vaccinated. More, over half of those in rural areas (51%) they say they will not be vaccinated at all, neither now nor later.
Retirees eager to get vaccinated against covid
Retired and mature seniors without a partner are the segments that are most open to vaccination. More than half of retirees, asked if they will be vaccinated as soon as possible, they answered in the affirmative, and 56% of adults without a partner they had the same option. Instead, the young people, although they said they want to get vaccinated, say they would prefer to wait until next year: 36% of young professionals and 31% of millennials without a partner they opted for the vaccination option later.
Among respondents who refused vaccination, women had a higher percentage than men with the same option. 46% of women say they will not be vaccinated compared to approx a third of men. Similarly, members of familliilor traditional (48%) declares that he is not vaccinated.
Romanians do not want to get sick and want to protect those around them
- More than half of Romanians who get vaccinated (53%) they say they do it because they don’t want to get sick. We notice that of all the segments, retired seniors most want to avoid getting Sars-CoV-2 – 67% they mentioned this as a reason to get vaccinated. It is understandable, given that they are in a risk category. In terms of education, those who are vaccinated not to get sick have a proportion of 48% higher education. ANDi only 10% are those with primary education who chose this option.
- The second reason why Romanians choose to get vaccinated is the desire to protect others. 47% of respondents they mentioned this option. Of these, young professionals are the most attentive to those around them. 61% they said they were vaccinated to protect others. If we look at the level of education, we notice that the people who think about protecting others are those with higher education (49%). Instead, those with primary education who have selected the same answer are only 7%.
- Desire to resume normal activities – socializing in normal conditions, traveling and going on vacation – are another important reason that determines Romanians to get vaccinated. 42% of Romanians they mentioned this reason.
- Other reasons selected by respondents regarding the intention to be vaccinated are: the desire to you feel relaxed and calm – mentioned by one third of Romanians (33%); the opportunity to visit their parents without fear – 18%; the trips abroad – 13%.
It is interesting that for very few Romanians, the fact that vaccination is recommended motivates them in this regard. Just 1 in 10 respondents mentioned that it is vaccinated because it is recommended by the authorities and doctors.
Why are Romanians NOT vaccinated? Possible side effects and insufficient testing
62% of Romanians say they have fears about the vaccine, compared to 37% who say they have no fears. According to Reveal Marketing Research, 42% of respondents they are afraid of the potential side effects of the vaccine.
Among those who do not intend to be vaccinated, more than half (54%) believes that the vaccine has not been sufficiently tested. 48% of respondents who do not get vaccinated say they are afraid of reacțiile adverse. And 4 out of 10 respondents (41%) I do not believe in the effectiveness of the vaccine against COVID-19.
Within segments, 75% of adults without a partner I think the vaccine has not been tested enough and 90% from the same segment they are afraid of side effects. Interestingly, only 14% of Romanians who do not get vaccinated said they are not afraid of getting the new coronavirus. The others, although afraid of the virus, do not intend to be vaccinated.
Fear of reactions adverse is a reason mentioned mostly by those with secondary education (52%). Similar, 51% among those who do not believe in the effectiveness of the vaccine are people with secondary education. Among those with primary education, 64% I don’t think the vaccine is tested enough.
How much should testing the vaccine take, in the opinion of Romanians?
70% of Romanians I believe that the vaccine should be tested longer before it is available to the public. More than a quarter of them (26%) considers that the vaccine should be tested for 1 year before it can be administered on a large scale, and 18% mentions a period of more than 5 years as suitable for testing.
The intention of vaccination associated with the level of education
Of those who are vaccinated as soon as the vaccine is available, 50% of these have higher education. 40% at secondary education, and 10% are those with primary education.
People who will be vaccinated, but later are 53% those with higher education. 40% with secondary education and 7% with primary education. Of those who they will not be vaccinated – 19% they have education primary, 49% at secondary education and 32% have higher education.
About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in marketing research, sociological studies, customer insight, business strategy, market development.
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