Sophie Stokbroekx and Daniëlle Mellaart won the Meester Koetsier Entrepreneur Award on January 8 with their business concept MyFluence. The award is accompanied by a cash prize of 10,000 euros, which the winners will use to further develop the concept in the last semester of their studies.
MyFluence is a platform consisting of an app and website. The platform offers exclusive items from designers and influencers for sale through an auction. The clothes are sold second-hand.
The idea arose from the knowledge that influencers have overcrowded closets because they often receive clothing and probably only wear it once. To prevent waste, Sophie and Daniëlle invented their platform; an easy way for influencers to get rid of their clothing and an opportunity for consumers to buy clothing from their favorite influencer for a fraction of the original price.
The jury, consisting of former Bijenkorf CEO and chairman of the Meester Koetsier Foundation Jan Berger and Modint director Patric Hanselman, awarded the entrepreneurship prize to the duo because they have the confidence that a contemporary and sustainable concept such as MyFluence can develop over time. into a mature product.
With the mission ‘Throw out the excess, clean up the mess, say no to stress and live with less’ Sophie and Daniëlle will further develop MyFluence.
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