Strengthen in the Asian Market, Peugeot will produce cars locally in Pakistan

DAPURPACU – Peugeot continues to expand its market to various countries in the world, including the Asian region which is claimed to be increasingly showing sales growth for the European car manufacturer.

New history was engraved, Peugeot finally entered the Pakistani market which was included in the countries in South Asia. For that market, Peugeot partners exclusively with Lucky Motor Corporation.

Eight dealerships with 3S (sales, service, spare parts) facilities are officially operated as a form of initial cooperation, which are located in six cities, namely Islamabad, Lahore, Faisalabad, Sialkot and Gujranwala.

Not only that, Peugeot has also built a car assembly plant supported by state-of-the-art facilities with a location in Karachi, Pakistan.

Lucky Motor Corporation itself is a subsidiary of the Yunus Brothers Group, which is claimed to have more than five decades of experience in the automotive market.

Linda Jackson, CEO of Peugeot Brand, appreciated the partnership with Lucky Motor Corporation, which is the first time a European car manufacturer will be assembled there.

“We are excited to work with Lucky Motors to support the employment, localization and localization of the automotive industry,” he added, in an official statement.

According to Linda, internationalization is Peugeot’s main focus, with the growth of SUV segments B and C in Pakistan, which is claimed to be a big opportunity for the company.

“This condition is also supported by the evolution of state laws towards electrification which is fully in line with our own strategy,” he said.

On the other hand, Lucky Motors claims it is ready to change the country’s automotive landscape by introducing Peugeot. Moreover, Lucky Motors is the first company in Pakistan to have a multi-brand manufacturer and dealer.

“Pakistan, with its 220 million population, offers a great opportunity for someone to enter and disrupt the automotive market,” said Asif Rizvi, Chief Operating Officer of Lucky Motors Company.

“We are delighted to embark on this adventure, bringing with it the best automotive solutions while making meaningful contributions and investments that will support the economic and social development of Pakistan,” he concluded.

Peugeot immediately hit the market by introducing 2008 to the Pakistani public. Armed with a myriad of achievements including the Red Dot Design Award, Peugeot claims that 2008 will be successfully accepted by the market.

The next step is to consider local production of the e-2008 which is powered by 100% electricity, in addition to the thermal version. [dp/MTH]

Source: by

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