Investes over SEK 300 billion in electric cars and repairs all brands. Motley marketing: Dodge will not sell any electric cars without “e-muscle cars” and Alfa Romeo will be Alfa e-Romeo.
Stellantis is not located directly at the forefront when it comes to electric cars. Despite the fact that as many as 14 car brands fit within the group (a merger of French PSA and Italian-American Fiat / Chrysler), only a small number of electric cars have been launched so far – such as the Fiat 500e and Peugeot e-208 and e-2008 (with siblings at Citroën, DS and Opel / Vauxhall).
Before the merger, Fiat / Chrysler chose to take a free ride on Tesla to meet the EU’s emissions targets for 2020. However, Stellantis has since said that it no longer needs that solution.
Presented on Thursday the giant group’s new plans: “Over 30 billion euros” (approximately 300 billion kronor) will be invested in electrification and software development until 2025.
“All 14 brands in the group must offer electrical solutions that are best in class,” it is written in a press release.
Four electric car platforms
As part of the investment Stellantis will develop four dedicated electric car platforms that will form the basis for the brands’ upcoming models. Value for money is one of the goals and the Group states that it aims to reduce the total cost of owning electric cars to the same level as internal combustion cars by 2026. At the same time, there is Swedish research that indicates that the total cost of an electric car is already lower today.
The four platforms are:
- STLA Small, with a range of up to 50 miles.
- STLA Medium, with a range of up to 70 miles.
- STLA Large, with a range of up to 80 miles.
- STLA Frame, with a range of up to 80 miles.
Like other platforms for electric cars on the market today, it should be possible to configure these with front, rear or four-wheel drive. In addition to long range, the platforms should also offer fast charging as well, upwards of 3.2 miles per minute
New electrified slogans
To summarize how each brand within Stellantis should switch to electric operation, the Group also showed a new slogan for each in its presentation.
- Abarth “Heating Up People, But Not the Planet”
- Alfa Romeo – “From 2024, Alfa Becomes Alfa e-Romeo”
- Chrysler – “Clean Technology for a New Generation of Families”
- Citroën – “Citroën Electric: Well-Being for All!”
- Dodge – “Tear Up the Streets… Not the Planet”
- DS Automobiles – “The Art of Travel, Magnified”
- Fiat – “It’s Only Green When It’s Green for All”
- Jeep – “Zero Emission Freedom”
- Lancia – “The Most Elegant Way to Protect the Planet”
- Maserati – “The Best in Performance Luxury, Electrified”
- Opel/Vauxhall – “Green is the New Cool”
- Peugeot – “Turning Sustainable Mobility into Quality Time”
- Ram – “Built to Serve a Sustainable Planet”
- Transport cars – “The Global Leader in e-Commercial Vehicles”
In addition, Dodge showed most famous in recent years for their raw-barked V8 muscle cars like the crazy Challenger SRT Demon with 1,023 hp, up a separate commercial clip where the shape of their upcoming all-electric muscle car (yes, you read that right) Challenger eMuscle visible burning tires. We should be able to expect to see it by 2024.
How successful Stellanti’s new venture will be remains to be seen, of course, but at least Dodge’s perhaps slightly convoluted marketing of the whole thing has been met with some skepticism from our American colleagues.
People are still engaging with this and now think I mean Dodge is “too early” to EVs instead of the actual joke, which was that it was too early in the morning for Dodge Men nonsense. But I guess people assuming I mean Dodge is too early to EVs is funny in itself lmao— Alanis King (@alanisnking) July 8, 2021
What do you think, can Stellanti’s motley crowd of brands make it through the 2020s?
I will drive a Stellantis electric car in the future!
Source: Senaste nytt från auto motor & sport by www.mestmotor.se.
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