Well-known toy manufacturer Mattel has launched a pilot program “Mattel PlayBack” for recycling old toys such as Barbie dolls and Matchbox cars, to prevent them from ending up in the trash and allow their use to produce new toys

This pilot program is part of Mattel’s new environmental strategy, which has committed itself to using 100% recycled plastic or biologically based plastic materials in all its products and packaging by 2030.

All consumers who want to participate in a program called “Mattel PlayBack” on the company’s website can order a sticker and submit their old toys for recycling free of charge. The toys will then be sorted and separated by type of material and recycled, while all non-recyclable materials will be used to produce other plastic products or incinerated in incinerators for waste energy, Mattel said.

E2 portal (Ekovjesnik)


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