SSG.com consolidates grocery stores and reduces early morning delivery areas “strengthening efficiency”

Unification of shopping services provided by E-Mart Mall, Dawn Delivery Mall, and Traders Mall into E-Mart Mall
Dawn delivery, concentrated in some areas of the metropolitan area… Reinforced weekly delivery by increasing large-scale PPs
The biggest change since opening in 2000 “Providing an optimized user experience for grocery shopping”

Images before and after the renewal of E-Mart Mall (photo = courtesy of SSG.com).

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[아시아경제 김유리 기자] SSG.com will overhaul its core business, the online shopping service. E – mart Grocery shopping services provided by malls, early morning delivery malls, and traders malls are unified into ‘Emart Mall’ to enhance customer convenience. Early morning delivery, which was provided in the metropolitan area and Chungcheong area, is only available in some areas of the metropolitan area with high frequency of use. Instead, it plans to increase the number of large picking and packing (PP) centers to 20 to maximize efficiency by reinforcing weekly delivery services.

SSG.com announced on the 29th that it integrated the dawn delivery mall and Traders Mall on its website into E-Mart Mall and unveiled the renewed E-Mart Mall on the 29th. Traders Mall and Dawn Delivery Mall applications (apps) will end on the 19th of next month. Related products and services can be used as before at the newly refurbished Emart Mall.

Shopping services provided by three sites (E-Mart Mall, Traders Mall, and Dawn Delivery Mall) were integrated into E-Mart Mall, and the purchase flow was designed so that the type of delivery can be selected first when accessing the home screen. Considering the characteristics of shoppers who purchase multiple products at once, a ‘shipping fee information bar’ was also newly established to intuitively check the items in the shopping cart and shipping cost standards.

The curation function, which recommends products according to each customer’s preference, has also been upgraded. Based on search, click, and purchase data, customer algorithms are analyzed to expose products whose repurchase period has arrived first. It operates a curation store centered on ‘short form’ and ‘sizzle’ video contents that can arouse interest, and proposes various online-only products including E-Mart and Traders products. Shopping-related contents such as ‘Hip Restaurant’, which introduces simple food (RMR) from famous restaurants, and ‘What to eat today’, which recommends products by season and theme, are also placed.

In order to improve logistics efficiency, the area where early morning delivery is available is reduced to some areas in the metropolitan area. large PP center Online exclusive distribution center redeployed to Neo, Increase the operation rate of logistics facilities. It is explained that it is in line with the fact that major domestic and foreign e-commerce companies have turned to strategies that seek both growth and profitability instead of large-scale investments. In the metropolitan area, through 3 Neo locations and E-mart PP center, delivery and early morning delivery services are adjusted to meet demand within the region. In areas other than the metropolitan area, the company plans to focus on sseuk delivery service through 100 E-mart PP centers nationwide.

Early morning delivery in the Chungcheong region will only be operated until the end of this year, and delivery will be strengthened through six E-mart PP centers in the region. Currently, about 120 Emart PP centers are in the process of being merged into about 100 PP centers, and the strategy is to maximize logistics operation capabilities by building about 20 of the existing PP centers into large PP centers. An official from SSG.com said, “Currently, the total capacity of Neo Center and Emart PP Center nationwide is 150,000 cases per day, and we will flexibly proceed with logistics investment in consideration of market conditions and efficiency in the future.”


Reporter Kim Yuri [email protected]


Source: 아시아경제신문 실시간 속보 by www.asiae.co.kr.

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