Spotify targets 400 million users by year-end

At the end of September, the number of active users per month for Spotify reached 381 million, up 19% over one year. The same increase for the number of paying subscribers – which generate nearly 90% of revenue – with a total of 172 million.

By the end of this year 2021, the world leader in music streaming hopes to cross the milestone of 400 million active users, and with between 177 and 181 million paying subscribers.

For the Swedish group, the third quarter results are marked by a turnover of 2.5 billion euros (+ 27% over one year) and a net profit of 2 million euros, against a net loss of 101 million euros a year ago at the same time.

Spotify points out that ad revenue continues to exceed its most optimistic expectations, and adds that ” user engagement metrics in many markets have shown encouraging signs of growth.

For Premium, the average revenue per user is 4.34 €. Since its IPO in 2018, the quarters in the green are not legion for Spotify. In 2019, Spotify had recorded an annual net loss of 186 million euros, and 581 million euros in 2020.


Source: GNT – actualités by www.generation-nt.com.

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