When it comes to the rivalry between Spotify and Apple, the first thing that comes to mind is music streaming. However, both of these companies have been competing with each other on the podcast market for some time. Spotify representatives recently announced that they finally managed to beat Apple in this field.
During the last meeting for investors, Spotify representatives announced that their service has become the most popular platform for listening to podcasts among US users, ahead of Apple’s services. They based this claim on their own analyzes and on the results of research conducted by Edison Research, which, on the basis of surveys conducted among listeners, determined that Spotify is the main source of podcasts for 24% of respondents. The Podcasts app, part of Apple’s systems, came in second with a score of 21%, while YouTube, the main source of podcasts for 18% of respondents, came third.
The slight advantage of Spotify over Apple is also confirmed by eMarketer’s research. According to its analysts at the end of this year, 28.2 US residents will listen to podcasts via Spotify – 0.2 million more than via the Apple platform. However, it should be taken into account that, as Spotify and Apple do not publicly disclose accurate data on the number and engagement of listeners, it is not possible to clearly determine which of these companies actually wins the match.
Source: Wiadomości z MyApple.pl by myapple.pl.
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