Spotify announces HiFi, a quality upgrade for Premium customers

Spotify has announced that it will offer another subscription threshold for its users, higher than Premium. It’s called Spotify HiFi and will offer music at an improved quality, comparable to that on CD, in “lossless” format. This option will be available exclusively to those who are already Premium subscribers in just a few of the markets where Spotify is available, not all at once. Also during the Steam On event, Spotify announced that it is expanding to 85 new countries.

Spotify HiFi will be a paid upgrade for Premium subscribers

Currently, Spotify offers music at a maximum quality of 320 kbps, in a proprietary format, but which most certainly is an encrypted MP3, which can not be downloaded and used in other applications. The application now allows poor, medium and high quality playback, with the “auto” option, which adapts the quality to the connection you are using.

The Spotify HiFi subscription will allow you to compete with other music services that boast especially superior sound quality. Thus, TIDAL, which attracted in particular with this capability, could have more competition in certain markets where the new Spotify service will be available. The good news, though, is that there will be no need to upgrade your playback equipment. If you already have Spotify Connect compatible speakers, they will be able to play high quality content. Unfortunately, we do not know how much this subscription will cost in addition to the standard one.

Spotify will expand in the very near future to 85 new countries. They are on continents such as Asia, Europe, South America, Africa, but also in the Caribbean will receive access to the services of the Swedish company. Thus, one billion potential users worldwide will be able to listen to music through Spotify. Unlike other services, you do not need a Premium subscription to use Spotify. Access to the entire music portfolio is free, but playback is interrupted from time to time by commercials between tracks. It’s a similar experience to radio, which already attracts over 300 million active users each month.

source: TechCrunch

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