Spotify connects to virtual social worlds through Roblox, primarily to better engage the Z generation.
Many companies have recently entered the metaverse market in some way, as does Spotify: the streaming giant announcedthat Roblox arrives in cyberspace through an online social platform. In an interactive space called Spotify Island announced today, users can access exclusive virtual products while connected to their favorite artists.
The look of the service’s own Roblox Island faithfully reflects the brand’s design language, and the use of icons known from the Spotify app and the color green make it clear where the user is roaming. According to the company, musicians and creators will be able to earn additional revenue with products within the exclusive service, but users will also be able to earn free content by performing various mini-games.
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On Spotify Island, the main task will be to spend time with artists and complete various missions, and there will be discoverable easter eggs for players to create their own music on dedicated stations, being the Soundtrap platform acquired by Spotify in 2017. The first themed virtual event will be held in the coming weeks, when users will be able to connect with Stray Kids and SUNMI performers.
The company, which offers playlists related to more than 2.2 million games, says appearing on Roblox is another opportunity to reach younger music fans. According to Deloitte, more than 80 percent of Internet users in the United States play video games, and Z-generation players spend an average of 11 to 13 hours a week with their favorite programs.
Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.
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